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Retailer Preference Index Deutschland 2025

Der Retailer Preference Index (RPI) Deutschland 2025 basiert auf einer einzigartigen, datenbasierten Methodik und wird erstmals auf dem deutschen Markt veröffentlicht.

Beeinflussen die verwendeten Werbekanäle tatsächlich das Kaufverhalten der Kunden?

Retail Media: Aus der Sicht des Käufers

Wie Shopper Insights den Erfolg im Lebensmitteleinzelhandel vorantreiben

Warum Personalisierung angesichts steigender Lebenshaltungskosten der Schlüssel zur Kundenbindung ist

Die Bedeutung des Produktsortiments in Zeiten der Inflation 

Wie schützen die deutschen Einzelhändler angesichts der Inflation ihre Preiswahrnehmung?

Relevanz, Reichweite, Ergebnisse: Wie Medien-Insights die Markenleistung steigern

Gemeinsam besser: Argumente für eine kundenorientierte Zusammenarbeit zwischen Einzelhändlern und CPG-Lieferanten

Personalisierung und Neuproduktentwicklung – wie die Technologie die Beziehung zwischen Einzelhändlern und Marken verändert

Die fünf großen Herausforderungen, die dem Erfolg der Retail Media im Wege stehen

Bericht Retail Media: Lage der Branche Bericht 2022

Die Lebensmittel-Inflation: Warum die Situation vielleicht schlimmer wahrgenommen wird als sie wirklich ist

RPI Deutschland 2021 Nachlese

Warum funktionieren Treuekarten in Deutschland nicht?

Und die Gewinner sind … Headline-Ergebnisse unseres zweiten deutschen RPI

Innovation und Aktivierung von Kundendaten für die nächste Ära des Einzelhandels

Technologien, die den Wandel im Einzelhandel vorantreiben

Vier Branchenveränderungen, die Retail Media zu einem Muss für Brand Marketing gemacht haben

Wie Sie eine neue, nachhaltige Einnahmequelle durch die Maximierung Ihrer Media Assets schaffen können

Category Management neu erfinden

Sie haben mehr „Loyalitätsdaten“ als Sie denken: das Nutzen von Kundendaten ohne Treuekarte

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