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Seventh annual Retailer Preference Index (RPI) for U.S. Grocery

dunnhumby’s Retailer Preference Index (RPI) has been helping U.S. retailers and brands since 2017, by gathering insights from over 10,000 U.S. shoppers annually.

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Understanding the why: Causal AI and its value for retail
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Winning with private brands, the Customer First way
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How should we measure retail media in 2024?
The Power of Personalised Loyalty