Consumer Trends Tracker: Focus on AI

By Robert Hayes,
3 November '23

What Grocery Shoppers Want Most From AI

At a time of fiscal conservatism and mounting food insecurity, shoppers – especially those below age 45 – are most interested in AI applications that help save money on their grocery shop.

How do US consumers perceive Artificial Intelligence (AI)? How do perceptions vary among different consumer groups and where should the grocery industry be focusing its AI efforts?

dunnhumby’s Consumer Trends Tracker (CTT) – a window into the nation’s grocery consumer needs, behaviors, and perceptions – is well placed to shed a light on this topic. In this current edition (Wave Five) of the CTT, we collected data from 2,000 nationally representative consumers in August 2023, and included questions about their attitudes toward AI.