Winning with private brands, the Customer First way

The private brand revolution is upon us. What was once seen as a generic alternative by many shoppers has become a point of genuine differentiation – one that forward-thinking retailers are using to drive sales, engagement, and loyalty.

Access this report to find out:

• why private brands are more and more central in modern retail
• what it means, thinking in terms of brands, rather than just labels
• what are the main drivers of innovation we’re seeing globally
• a case study on how retailers are leveraging customer data to shape their next wave of innovation in their private brand portfolio.