Winning with private brands, the Customer First way

By Siro Descrovi, Laura McKee,
20 February '24
How to Create a Powerful Customer First Strategy

The private brand revolution is upon us. What was once seen as a generic alternative by many shoppers has become a point of genuine differentiation – one that forward-thinking retailers are using to drive sales, engagement, and loyalty.

Access this report to find out:

  • why private brands are more and more central in modern retail
  • what it means, thinking in terms of brands, rather than just labels
  • what are the main drivers of innovation we’re seeing globally
  • a case study on how retailers are leveraging customer data to shape their next wave of innovation in their private brand portfolio.

Access "Winning with private brands, the Customer First way" report

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