Transforming the trade meeting

Transforming the trade meeting

28 November 2017

New research reveals how and where retailers are going wrong with trade meetings, and what they need to do to impact the bottom line.

No retailer will deny the importance of trade meetings. In fact, 95% agree they are vital for helping drive sales and boost business performance. Yet many retailers are not making effective use of this platform as an opportunity to showcase themselves as experts in translating business intelligence into actionable strategies that drive results.


68% of retailers want to spend less time analysing data, and more time on issue resolution, and 61% want to agree on actions to resolve trade issues and drive performance. So, what can help them achieve these goals?

Download our recent study to learn what retailers need to do to make their trade meeting a more effective platform for driving performance - for themselves and for their business.



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