The 2021 Thailand Grocery Retailer Preference Index

26 January '21
thai grocery retail

As Thailand grapples with COVID-19 after months of calm, dunnhumby Thailand has officially released Thailand’s first grocery retailer preference index (RPI). The new study – which is based on over 2,300 Thai shopper surveys, presents deep insights into Thai shoppers’ needs and the opportunities that arise for the twelve leading retailers analyzed in this report.

The RPI reveals the key preference drivers to be organic & sustainability, variety, ease of shopping, rewards & communication, in-store experience, price & promotion, and online shopping, and seeks to answer questions such as:

  • What drives retailer preference among Thai shoppers?
  • Which retailers are winning and losing? Why?
  • What are the winning strategies that retailers should consider embracing to stay ahead of the game?

The report provides strategic recommendations for each of the retailers to help them better address their customers’ needs and future expectations, forge stronger ties in the post-COVID-19 era and ultimately move up in the ranking next year.

The RPI, also conducted in other large markets including North America, Australia, Korea, and Spain has a unique approach combining a measure of how customers feel about retailers (emotional connection) and how they behave (spending in the form of share of wallet). These two measures are combined to calculate a preference score for each of the retailers. The RPI then indicates the relative strength of the retailer in their customers’ minds.

To learn more, download a free copy of the report. If your company is in our report and you’d like your custom retailer profile, contact us.

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