The Future of Retailer and CPG collaboration

By George Brett,
30 June '21
retailer and CPG collaboration

Grocery retailing has always been a symbiotic relationship of buyers and sellers co-existing to meet consumer demand. 40 years ago, as grocery retailers in developed global economies grew and increased their market share, they in turn established more power and influence over their suppliers. The resulting effect on prices, product choice and innovation for shoppers had often been overlooked, as had the impact on the sustainability of production and consumption.

Today, however, it’s widely accepted that to generate consumer demand and remain competitive requires a greater focus on collaboration, to work with transparency to achieve shared objectives that meet the needs of shoppers.

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