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Descubra como a COVID-19 acelerou a mudança no e-commerce para supermercados e explore quais são as estratégias bem-sucedidas a se seguir.
2020 trouxe uma aceleração do comércio eletrônico em supermercados, onde globalmente, 29% dos shoppers dizem que estão utilizando semanalmente os serviços de retirada ou de delivery dos supermercados para comprar refeições a serem consumidas em casa.
Embora tenha havido um aumento inicial desta demanda no auge da crise e que foi difícil de atender, houve também uma mudança significativa na ampliação da capacidade dos varejistas nos últimos meses. Os consumidores também passaram a usar mais o canal, com 59% dizendo que continuarão a pedir serviços online de delivery e retirada, além de continuar visitando a loja.
Neste webinar, exploramos estratégias bem-sucedidas para atender a essas novas necessidades dos consumidores. Tem por objetivo analisar maneiras de capturar esse novo canal de crescimento e aumentar a retenção do cliente, bem como garantir uma experiência omnicanal perfeita e uma operação escalável e mais lucrativa.
A apresentação tem 45 minutos, seguida de uma sessão de perguntas e respostas com os apresentadores.
O webinar ao vivo aconteceu em 10 de dezembro de 2020.
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