Webinar On Demand | How CPGs are using data and programmatic retail media to build brands
You can drive growth through data-driven brand building. But you need a little help, so here’s an introductory webinar.
We explore the gap between brand and shopper marketing, the impact this creates on businesses and customers and how leading brands are starting to bridge this gap, using retailer data, media and insights in brand activations.
During the session, we explore practical, brand-led case studies to demonstrate this in action.
We also discover:
- How brands and retailers working together to deliver more effective digital media campaigns
- What data retailers are leveraging to build effective campaigns for brands
- How to embed data collaboration into everyday ways of working to drive long-term growth
David Billings – Global Head of Programmatic and Social, dunnhumby media
Edward Craig – Head of Content Labs, Haymarket Media
Kate Wheaton – Head of Strategy, Ogilvy
This webinar took place on February 27th at 3pm GMT, hosted in partnership with Campaign to help you bridge the gap between brand and shopper marketing.