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Webinar On-Demand | Ganar en el retail de alimentación: Barometro España 2021
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Mié., 6 de Oct. de 2021 12:00 - 13:00 CET
Precio. Calidad. Proximidad. Recompensas. Son muchas las palancas que intervienen en la decisión de los compradores sobre dónde comprar sus alimentos. ¿Pero qué es lo más importante? ¿Cuál es la combinación ideal para atraer a los clientes? ¿Y qué tan bien se puede lograr esta mezcla?
En el Barómetro que realizamos, los resultados se basan en las opiniones de los compradores del país. En junio de este año, más de 2.600 compradores españoles completaron una encuesta online que incluía preguntas sobre:
Nuestro objetivo: ayudar a los retailers a comprender mejor a sus clientes para ofrecer una propuesta de valor que esté alineada con sus necesidades, para ganar más viajes de compra e impulsar un crecimiento sostenible.
Únete para conocer los principales hallazgos del Barometro RPI España 2021 de la mano de Sebastian Duque, Director para el Sur de Europa dunnhumby, Felipe Carrela, Sales Director – Spain & Portugal dunnhumby, y nuestro invitado Jean-Marie Benaroya, Independent Advisor - Experto Consumer Goods & Retail, y entender por qué algunos retailers ganan, y otros no.
El estudio incluye evaluaciones de los siguientes retailers:
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