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Claves del Retailer Preference Index (RPI) 2020 en España
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El retail de alimentación está evolucionando rápidamente y enfrenta hoy desafíos sin precedentes en el mundo post-COVID. Si bien no existe un camino único hacia el éxito en este ámbito, los líderes del mercado siguen un principio común: entregar lo que más importa a sus Clientes.
Para comprender mejor qué convierte a un retailer de alimentación en ganador, dunnhumby recolectó más de 2.400 evaluaciones consumidores españoles para entender qué es lo que más les importa cuando compran y responder a estas preguntas críticas:
El resultado es el Índice de Preferencia del Retailer de alimentación en España 2020 – un ranking de los retailers de alimentación líderes en España basado en la combinación del sentimiento de consumidor con el rendimiento financiero.
Este webinar se llevó a cabo el 2 de julio de 2020 con la participación de Sebastián Duque, Director para el Sur de Europa y Miguel Ochoa, Director de Clientes en España. Completa el formulario para acceder a la grabación.
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