Webinars

Webinar On-Demand | Value perception: The pressing new priority for Retailers and Brands

COVID-19 has had a drastic impact on consumer behaviour and spending. A heightened sense of awareness around price means that Retailers face a looming challenge around value perception. With economies beginning to contract, growing pressure on consumer finances will only accelerate the need for grocery stores to demonstrate a new level of value to Customers.

David Clements, Global Retail Director, draws on a growing bank of data to explain why understanding how to deliver and communicate ‘new value’ for customers will be a critical post-COVID retail strategy.

The live webinar took place on 21st July 2020. Watch the recording to learn about:

  • The emerging trends in value perception and what’s driving these shifts in attitude
  • The key areas to focus on to improve value perception
  • How data science can support Customer-First pricing, offers, and communications

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