COVID-19 has had a drastic impact on consumer behaviour and spending. A heightened sense of awareness around price means that Retailers face a looming challenge around value perception. With economies beginning to contract, growing pressure on consumer finances will only accelerate the need for grocery stores to demonstrate a new level of value to Customers.
David Clements, Global Retail Director, draws on a growing bank of data to explain why understanding how to deliver and communicate ‘new value’ for customers will be a critical post-COVID retail strategy.
The live webinar took place on 21st July 2020. Watch the recording to learn about:
- The emerging trends in value perception and what’s driving these shifts in attitude
- The key areas to focus on to improve value perception
- How data science can support Customer-First pricing, offers, and communications
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