Webinar On-demand | Navigating Customer First Category Management post COVID-19
Consumers have adopted new behaviours impacting how they shop, work and go about their daily lives. Number of trips to stores are down per week, baskets are bigger and online shopping behavior has changed. How can you utilise Category Management tools to ensure you have future proof strategies to meet these changing consumer needs?
Join dunnhumby’s Rob Godwin, Capability Director APAC along with Aditya Mathur, Category Management Manager and Frankie Lewis, Senior Category Management Associate as they delve deeper into the latest findings from dunnhumby’s global research, the impact on APAC markets and how retailers and brands can plan for the future and win with successful Category Management planning. Listen to find out more on:
- dunnhumby’s model of the current and future phases of the pandemic, and implications for category management
- Customer’s attitudes about shopping during COVID-19
- How Retailers can manage their assortments during and after the pandemic recovery to prepare for the new normal