who we are
what we do
a history of success
our founders
our people
in the news
our thinking
For further information about dunnhumby, please contact:
Ann M. Keeling
t: 513.381.3248
f: 513.381.3249
Cristofoli-Keeling, Inc.
700 W. Pete Rose Way - 5B
Cincinnati
OH 45203
latest news
in the press
dunnhumby expanding downtown 20 Nov 08
Cincinnati Enquirer
DOWNTOWN - The city of Cincinnati will give dunnhumbyUSA a 75 percent break on its property taxes for the next 12 years for the data mining firm's planned expansion and $9.
see full story
Data Gives Kroger An Edge 14 Oct 08
Supermarket News
PM, By MARK HAMSTRA Among the keys to Kroger Co.'s success has been its expertise at data analytics. The company formed a joint venture with British data-analysis firm Dunnhumby in 2003, called Dunnhumby USA, which uses Kroger's loyalty-card data to help Kroger segment its stores to meet the needs of various.
see full story
Getting Inside the Customer's Mind 11 Sep 08
Business Week
Recession-hit retailers are turning to dunnhumby, a master at divining the behavior of shoppers by Burt Helm Jack Black Like most U.S. retailers, Macy's (M) is battling recessionary forces.
see full story
dunnhumby to check out Macy's 14 Aug 08
Daily Telegraph
dunnhumby, the consumer insight company majority-owned by Tesco, has signed a deal with Macy's, the large US retailer, to analyse its sales data with a view to increasing turnover and customer loyalty at the department store chain.
see full story
Macy's to develop customer segmentation models 13 Aug 08
DMNews.com
Macy's Inc. has signed an agreement with consumer insight firm DunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth.
see full story
dunnhumby forms global manufacturing practice 11 Aug 08
Cincinnati Business Journal
Branding firm dunnhumby will take its manufacturing practice global, allowing it to expand its footprint, the company said Monday. The practice, which will include manufacturing clients in existing markets, is expected to have more than $175 million in revenues this year, according to a news release.
see full story
dunnhumbyUSA Establishes Chicago Office 7 Jul 08
PRN Newswire
Cincinnati-based Company Continues Expansion Plan; Grows Atlanta Office CINCINNATI, July 7 /PRNewswire/ -- dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, has established a Chicago presence to better serve and expand business with existing...
see full story
Retailers must adapt to weak economy 17 Jun 08
Reuters
NEW YORK (Reuters) - Retailers have to adapt to the weakening economy to attract consumers who are struggling with soaring costs for food and fuel, consultants with dunnhumby said on Tuesday.
see full story
dunnhumby prospers abroad 16 Jun 08
Telegraph
Profits at dunnhumby, the marketing firm behind Tesco's Clubcard, trebled last year as the group expanded overseas, developing loyalty schemes for the French retail group Casino and US supermarket chain Kroger.
see full story
dunnhumby has heaven in a hand basket 5 Jun 08
Irish Independent
If knowledge is power then dunnhumby founder Clive Humby is a very powerful man indeed. Every year, the Londoner's data mining firm peers into a mind-boggling 100 million shopping baskets.
see full story
Best Buy plans its global strategy 12 May 08
Financial Times
Brad Anderson, the 58-year-old chief executive of Best Buy, says the leading US consumer electronics retailer has been extraordinarily concerned about the risks of rapid international expansion.
see full story
Tesco extends Clubcard around the world 12 Apr 08
The Sunday Times
Tesco is to monitor and record the shopping habits of more than 60 million customers around the world in an unprecedented deal with the Big Brother company behind its Clubcard loyalty card scheme.
see full story
Misplacing loyalty 20 Mar 08
Marketing Week
Turning an occasional shopper into a regular customer is one of the toughest battles in consumer marketing. Outside an elite of favoured brands, fierce competition makes it a struggle to keep customers coming back for more.
see full story
Sunday Times Best Companies to Work For 9 Mar 08
The Sunday Times
With a treat yourself staff allowance of £315 per year to spend on indulgences such as hotel rooms or massages, its clear that every little helps add value to the employee experience at marketing firm dunnhumby.
see full story
The information superhighway 7 Feb 08
Marketing Week
When a scarce resource suddenly becomes plentiful, the repercussions can be enormous. Take, for example, the over-supply of cheap-and-easy calories in modern consumer economies and how this phenomenon is, quite literally, changing the shape of wealthy nations' citizens.
see full story
Why small is beautiful for the supermarkets 15 Jan 08
Financial Times
For the leading US supermarkets groups, Wal-Mart's planned new Marketside small grocery store format is not an immediate threat to their sales. The retailer has only a handful of sites in Arizona to test the potential of the concept, which at about 20,000 sq ft is roughly a tenth of the size of one of its...
see full story
Decoding Needs and Wants of Shoppers 24 Dec 07
Wall Street Journal Template
Britain's largest retailer, Tesco PLC, opened its first stores in the U.S. last month, but Americans have already gotten a taste of the Tesco shopping experience without realizing it in an unlikely place: Kroger Co.
see full story
Kroger's secret weapon 27 Nov 07
CNN Money
DunnhumbyUSA's Simon Hay is seeking to duplicate his firm's success in the U.K. Kroger has taken a page from the book of the U.K.'s largest retailer, and now micro-targets its customers.
see full story
dunnhumbyUSA Reports Rapid Growth 5 Nov 07
PRN Newswire
Company Experiencing 40% Growth Rate & 50% Increase In Office Space At 3rd St. Headquarters CINCINNATI, Nov. 5 /PRNewswire/ -- As dunnhumbyUSA, an international leader in customer-centric marketing for leading consumer packaged goods and retail companies, celebrates its fourth year, the Company is...
see full story
Courier names "Fast 55" companies 18 Oct 07
Cincinnati Business Journal
The fastest-growing companies in the Tri-State will be honored by the Business Courier and presenting sponsor Ulmer & Berne LLP, at a December luncheon.
see full story
Consumer detectives 13 Aug 07
Cincinnati Business Journal
DunnhumbyUSA knows that people are a series of contradictions. A person might fill a grocery cart with fresh foods and organics but grab a donut and a 500-calorie latte on his way out of the store.
see full story
TESCO RESUSCITATES INSTORE TV 8 Aug 07
World Advertising Research Center
CHESHUNT, UK: Tesco, the UK's dominant supermarket brand, has enjoyed significantly less success with its instore TV programme than it has with showing a clean pair of heels to Wal-Mart and other rivals.
see full story
Dunnhumby USA expands, adds staff 6 Jun 07
Cincinnati Enquirer
Dunnhumby USA is opening an office in Atlanta. The market-research company, which operates its North American operation downtown, will grow its staff in the new office to about two dozen by late summer.
see full story
Dunnhumby to open office in Atlanta 4 Jun 07
Cincinnati Enquirer
Dunnhumby USA is opening an office in Atlanta. The market-research company, which operates its North American operation downtown, will grow its staff in the new office to about two dozen by late summer.
see full story
100. Dunnhumby 14 Mar 07
Sunday Times
Dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
see full story
Sunday Times Best Companies to Work For: dunnhumby 11 Mar 07
The Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
see full story
Dunnhumby profits soar on Clubcard 4 Jan 07
Telegraph - Money
Dunnhumby, the marketing firm behind Tesco's Clubcard, saw profits and sales grow by more than 50pc last year. The company, founded by husband and wife team Clive Humby and Edwina Dunn, saw turnover rise 53pc to £61.
see full story
Four firms named ' Greater Cincinnati's Best Places to Work' 10 Nov 06
Cincinnati Business Journal
Four companies were named Thursday, from 16 finalists and more than 130 nominated companies, as Greater Cincinnati's best places to work. Receiving their awards before a luncheon audience of nearly 500 at the Northern Kentucky Convention Center were the Castleton Group, Cincinnati Airport Marriott,...
see full story
Tesco's database arm links up with Casino 29 Oct 06
Telegraph
Dunnhumby, the database and marketing services company owned by Tesco, the UK's largest retailer, has formed a joint venture with Casino, France's second largest grocer, to revamp its customer loyalty and promotional programme.
see full story
Business profile: Big Sister is watching you shop 17 Jun 06
Telegraph
In the world of consumer data, every little helps, Harry Wallop discovers Most people have never heard of Edwina Dunn, but she's heard of you. If you have ever shopped at Tesco she knows where you live and what makes you tick, what brand of tomato soup you buy and how often you go on holiday.
see full story
dunnhumby news stories
IIIT-Hyderabad students vote dunnhumby India among Top 20 most preferred graduate employers 27 Oct 08
dunnhumby launches global manufacturer practice to drive clients' growth 11 Aug 08
Simon Hay CEO talk to Biz Radio Network 29 Nov 07
dunnhumbyusa hires Rider, Spreen, Statzer, and Mckelley for Cincinnati office 14 Sep 07
dunnhumbyusa hires Beck, Kollner, Kennedy, and Zink for Cincinnati office 31 Aug 07
Not so much cigarettes and alcohol more a case of soft drinks and mags 16 Feb 06
Governor of Ohio visits dunnhumby UK office 24 Oct 05