Press Contacts
For further information about dunnhumby, please contact:
PR Contact
Ann M. Keeling
t: 513.381.3248
latest news
in the press
Hacking Boston With Consumer-Data Firm dunnhumby 21 May 2013 Advertising Age
"Keep Calm and Continue Testing." The Harvard student's T-shirt tagline seemed to encapsulate the mood in the frigid room filled with data crunchers. It was just another drizzly Saturday in the MIT neighborhood of Kendall Square in Cambridge, Mass., where mostly young men gazed at their laptops, observing predictive models parsing data representing grocery-store purchases of things like DVDs and milk. It was just another hackathon.
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Tesco and dunnhumby Release Consumer Today Report 17 May 2013 dunnhumby
British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable. This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco.
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dunnhumby and L'Oreal to speak at OMMA Data-Driven Marketing during Internet Week, May 23 15 May 2013 MediaPost
Katherine Black, SVP of Client Leadership at dunnhumby and Brigitte Foley, Senior Vice President, Digital Strategy, e-Commerce & CRM at L’Oréal Luxe USA will join a panel discussion on "This Revolution Will Be Personalized: Turning Databases Into Real Conversations." Held in New York City on May 23rd, the event will also feature Quinn Kilbury, Senior Brand Manager at PepsiCo, another dunnhumby client and valued partner.
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dunnhumby's Haluk Nural to speak at Cincinnati AMA Luncheon May 17th 9 May 2013 Cincinnati AMA
Haluk Nural, head of dunnhumbyUSA’s manufacturer business, will give attendees an inside look into how Cincinnati’s fastest growing marketing firm is taming the big data tidal wave to drive more accountability across the marketing ecosystem. Haluk will discuss how marketers can embrace the data explosion to serve as agents of change and help their organizations adopt powerful and measureable strategies across the business.
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Kroger Tops Loyalty Program Survey 9 May 2013 Supermarket News
Kroger Rewards was named the highest-rated loyalty program in the grocery sector, according to a new study of U.S. consumer loyalty programs by Maritz Loyalty Marketing, New York.
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Digital conference to showcase region 8 May 2013 Cincinnati Enquirer
The D2 Cincinnati digital conference will be sponsored by consumer insights firm dunnhumbyUSA and the local chapter of the American Advertising Federation. It will be held on Sept. 11-12 at Horseshoe Casino Cincinnati and will replace the annual Digital Non Conference that ran for five years.
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dunnhumby Taps Crowdsourcing for NPDI 7 May 2013 Consumer Goods Technology
dunnhumby, a customer science company, will host a Big Data hackathon challenge May 11 in Boston, MA, in an effort to develop a predictive model for the success of new product launches at retail. For the challenge, participants will have access to a dataset developed from the company’s customer database of shopping behavior for 400 million households worldwide.
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Harnessing Big Data 28 Apr 2013 Path to Purchase Institute
"One of the risks associated with Big Data is its focus on what marketers could do and can do. What often gets lost is what we should do," says Matt Nitzberg, dunnhumby's executive vice president of communications and media. "You need to have a shopper-centric orientation and see to it that the shopper is excited and delighted to hear from you. That's really where the art meets the science."
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Six New VPs for dunnhumbyUSA 22 Apr 2013 MrWeb
Customer analytics specialist dunnhumbyUSA, the joint venture between The Kroger Company and London-based dunnhumby, has announced six promotions to Vice President: Brian Higdon, Dawn Valandingham, Megan Moglia, Sean Hannon, Susan Visconte and Dawn Shirley.
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CIOs Cultivate Innovation By Building Applications 22 Apr 2013 The Wall Street Journal
Forced to do more with less, some CIOs are spurring in-house innovation labs, setting aside a portion of their staffing and budgets for trying new cloud services or building applications they hope will generate additional revenue for the company. These are activities some industry experts say all CIOs should work to achieve.
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Big Data: The Time For Talking Is Over 19 Apr 2013 AdExchanger
In our industry, the volume of data is growing by leaps and bounds, rushing forward with such momentum that, frankly, it scares everyone from the highest-level boardroom executives to junior analysts.
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From Big Data to Bigger Insights 18 Apr 2013 Loyalty 360
Big Data certainly deserves the media attention it’s getting. The more data you can collect, the easier it is to find out what motivates your shoppers. But it’s important for all of us to remember that Big Data isn’t an end in and of itself.
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dunnhumby Promotes 6 to VP 29 Mar 2013 Progressive Grocer
DunnhumbyUSA has promoted six of its executives to Vice President: Sean Hannon, Brian Higdon and Dawn Valandingham, Client Leadership; Megan Moglia and Susan Visconte, Client Solutions; and Dawn Shirley, Communications and Media.
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Raley's Launches Consumer Advocacy Community 28 Mar 2013 The Wise Marketer
Raley's Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of dunnhumby, to develop a grocery retailer advocacy online platform.
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Raley's Encourages Online Consumer Advocacy 18 Mar 2013 Supermarket News
Raley’s here has partnered with Boston-based BzzAgent, the social marketing arm of dunnhumby, to develop what the chain calls the first online advocacy platform aimed at enhancing a grocery retailer’s new loyalty program.
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Raley's Grocery Chain Adds Social to the Loyalty Recipe 15 Mar 2013 Direct Marketing News
Loyalty programs can seem like the ultimate win-win situation for marketers and customers. While marketers obtain more customer data to enhance offers and targeting, customers redeem rewards for being faithful patrons. Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.
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Please Track Me? 11 Mar 2013 AdExchanger
Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is defined by the way it recalls the preferences of its repeat guests. How much better is it to return to that Starbucks barista who remembers how we take our coffee? But when businesses take that personal approach online, consumers often feel uneasy because they don’t understand the ways in which their data is being collected and used.
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Encouraging Influential Shoppers To Share Sparks Sales For Tesco 5 Mar 2013 Internet Retailer
When Tesco Plc last year launched its “Easy Home Bake” line of ready-to-bake cookies and cakes, the U.K.-based retailer wasn’t sure its customers would understand the concept of buying a pack of refrigerated dough that the consumer just has to cut and bake. “While it’s a familiar concept in the United States, there wasn’t anything else like it in the U.K.,” says Paul Duszynski, the retailer’s dairy customer manager.
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Many CIOs Mismanage Innovation 4 Mar 2013 Wall Street Journal CIO Journal
Yael Cosset, global CIO of retail data analysis company dunnhumby Ltd., will soon launch an improved system for assessing information from retail loyalty programs. Mr. Cosset told CIO Journal in an interview Friday that the goal of this program is to generate insight into which products are most appealing to certain demographic groups.
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Volunteers Beautify Downtown 1 Mar 2013 UC Magazine
What could have been just another construction fence in Downtown Cincinnati is now a work of art thanks to Impact UC, a student group in the Lindner College of Business.
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Art Project To Beautify dunnhumby Centre Construction Site 22 Feb 2013 WCPO
By Saturday evening, the construction fencing at Fifth and Race streets downtown should look a whole lot nicer. That’s because a team of more than 100 volunteers will spend the day Saturday weaving strips of recycled industrial bags into a colorful pattern on the chain link fence that surrounds the dunnhumby Centre construction site.
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Kroger's Dave Dillon Named CEO of Year 15 Feb 2013 Retail Leader
We've devoted our cover feature to honor four executives–from three banners–who we feel exemplify the best of the best, retail's top CEOs. At Kroger, David Dillon has leveraged a focus on customer-centered innovation to industry-leading growth.
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dunnhumby: Time to Ditch the Demographic 11 Feb 2013 Advertising Age
To much of the marketing-services industry, dunnhumby may be an analytics firm with a funny-sounding name, but with "big data" on the rise, geeky is the new sexy in marketing. Nowhere is that more obvious than at dunnhumbyUSA's minimalist digs in downtown Cincinnati, within walking distance of its big clients: Kroger, Macy's and Procter & Gamble Co.
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dunnhumby: Time to Ditch the Demographic 11 Feb 2013 Advertising Age
To much of the marketing-services industry, dunnhumby may be an analytics firm with a funny-sounding name, but with "big data" on the rise, geeky is the new sexy in marketing. Nowhere is that more obvious than at dunnhumbyUSA's minimalist digs in downtown Cincinnati, within walking distance of its big clients: Kroger, Macy's and Procter & Gamble Co.
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dunnhumby to occupy lot at Fifth and Race streets 5 Feb 2013 Soapbox Cincinnati
The property at Fifth and Race streets has seen its fair share of change in the past 14 years. Plans for a Nordstrom, a skyscraper, even condos came and went. The parking lot stayed. But by December 2014, the new dunnhumby Centre will occupy the space.
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Firm remakes retailers' knowledge of shoppers 1 Feb 2013 USA Today
Every day, employees at dunnhumbyUSA, a joint venture between The Kroger Co. and London-based dunnhumby Ltd., go through streams of loyalty card data looking for valuable insights to help Kroger, Macy's, Procter & Gamble and other clients better understand their customers.
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dunnhumby Centre Fills Hole in Heart of City 1 Feb 2013 Cincinnati Enquirer
For 14 years, the prime piece of Downtown real estate at Fifth and Race streets stood vacant, the victim of bad timing, politics and a changing economy.
Thursday, all that changed with the first symbolic shovel of dirt dug for the future headquarters of dunnhumbyUSA, one of the fastest-growing businesses in the region.
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Construction starts on dunnhumbyUSA's $122M Ohio headquarters 1 Feb 2013 Bloomberg Businessweek
Construction began Thursday on a consumer-data company's new $122 million headquarters in the heart of downtown Cincinnati, a development being touted for deepening the city's ongoing transformation from a declining Rust Belt dinosaur to a region pulsing with new development and revitalization.
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Metro Personalizing All Shopper Interactions 1 Feb 2013 Supermarket News
Metro Inc. here, in partnership with dunnhumby Canada, is collecting a range of loyalty and digital data that is employed to “personalize every interaction we can with customers,” said Marc Giroux, chief marketing and communications officer, Metro, in a presentation at the National Retail Federation’s Annual Conference in mid-January.
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dunnhumby Gets Data For Kroger 31 Jan 2013 MediaPost
The Kroger Co. and London-based dunnhumby Ltd. are going through loyalty card data looking for valuable insights to help Kroger, Macy’s, Procter & Gamble and other clients better understand their customers. dunnhumbyUSA division has leveraged the explosion of big data to fuel its local growth from four employees in 2003 to almost 650 today. By the end of 2018, the company expects to have 1,000 employees, most of whom will work in Cincinnati. Today, leaders from dunnhumbyUSA will join city and economic development officials to break ground on the company’s $100 million headquarters in Cincinnati.
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dunnhumby: Retailers' secret weapon 31 Jan 2013 Cincinnati Enquirer
Every day, employees at dunnhumbyUSA, a joint venture between The Kroger Co. and London-based dunnhumby Ltd., go through streams of loyalty card data looking for valuable insights to help Kroger, Macy’s, Procter & Gamble and other clients better understand their customers.
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dunnhumbyUSA CEO Named One of the Most Influential Leaders in Greater Cincinnati 24 Jan 2013 Cincy Magazine
As the leader of one of downtown's fastest growing employers, the native of Scotland is making a big impression. Construction of the marketing and customer-focus firm's new offices at high-profile Fifth and Race streets is getting under way. And Aitken, son of a working-class single mom, has embraced a number of local causes from getting corporate support for the Freestore Foodbank's Power Pack Program for schools to serving on the board of the Cincinnati Symphony Orchestra.
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The New Face of Shopper Loyalty [PDF] 24 Jan 2013 Perishables Buyer Magazine
In order to dig into some of the various factors
that drive shopper loyalty, Perishables Buyer spoke with Saundra Linn, senior vice president, client leadership at
dunnhumbyUSA. See page 8 for interview.
see full story
dunnhumby's Greg Corso to speak at OMMA DDM in New York 22 Jan 2013 MediaPost's OMMA Data-Driven Marketing
Greg Corso, VP of Media Solutions at dunnhumby, will join a panel of digital and media industry experts at MediaPost's OMMA Data-Driven Marketing Conference on Wednesday, January 23rd. Greg will be speaking on "The One True View: Leveraging Data to Embrace the Customer Experience"
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Download our latest eBook: Putting the Person in Personalization 19 Jan 2013 dunnhumby Insight
As consumers gain more control over what to share and which businesses they choose to engage with, it’s now more important than ever to deliver a relevant and consistent experience. Retailers need to evolve and adopt a different go-to-market strategy, one that focuses on delivering to the individual. We call that personalization.
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Life at BzzAgent: Higher Headcount, Same Startup Attitude 17 Jan 2013 BostInno
Word-of-mouth social marketing company BzzAgent remembers their humble beginnings in 2001, “as a handful of ambitious nerds in a cramped office.” Yet, after being acquired by dunnhumby for $60 million back in 2011, they quickly grew and changes were naturally made–with the exception of one critical key.
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How Canadian grocer Metro caters to brand loyal customers 16 Jan 2013 Retail's Big Blog
To build and retain a loyal following, Metro, Inc., a leading Canadian grocery chain operating 830 retail locations across Ontario and Quebec, makes customer-centricity its mantra. The company, leveraging customer insights of its joint-venture partner dunnhumby, launched a customer-centric strategy that goes beyond a marketing campaign and into the fabric of the organization.
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A hunger for helping 2 Jan 2013 Cincinnati Enquirer
Call it the $6,400 challenge.
Stuart Aitken, dunnhumbyUSA’s chief executive officer, is asking his fellow executives to find that relatively modest sum of money, donate it to the Freestore Foodbank’s Power Pack program, and keep thousands of children from wondering where they’ll get their next meal.
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dunnhumby COO and Metro CMO to present at NRF's Big Show 18 Dec 2012 National Retail Federation
Marc Giroux, Chief Marketing and Communications Officer will join Marc Fischli, COO, International Markets at dunnhumby session at the NRF's Retail's Big Show in January. The pair will discuss Metro's journey from loyalty program to personalization and how loyalty data can help achieve broader customer-centric aims across the business, including digital strategies, pricing, promotions and assortment. Hear more on Tuesday, January 15th at 3:15p.m.
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dunnhumby Launches BzzAgent Social Analytics Dashboard 13 Dec 2012 Advertising Age
When dunnhumby bought BzzAgent last year, it wasn't immediately obvious to the outside world what the synergy would be between a word-of-mouth marketing network and the analytics company behind loyalty programs at Kroger Co. and Macy's among others.
But with the official release of the analytics dashboard BzzAgent Pulse by dunnhumby, the strategy becomes a little clearer. The system, built on data combined from the two companies, slices and dices sales impact of buzz-marketing programs among the million registered BzzAgents in just about every imaginable way, in addition to providing detailed analysis of sales impact from BzzAgent or other marketing efforts.
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The Unstructured Data Challenge 12 Dec 2012 AdExchanger
Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer emails, social media, video, and elsewhere that doesn’t fit into a relational database, has great potential to provide rich and powerful insight. However, in reality, few businesses are in a position to worry about harvesting and activating their unstructured data assets. Many companies are investing significant time and resources to investigate new technologies and the myriad of companies offering unstructured-based insights or targeting solutions. As companies race to solve these challenges, many are skipping an important step.
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Big Data in Action: Retail torn between loyalty and a bargain 11 Dec 2012 Financial Times
Kroger’s bet is that customers don’t want to be fickle flitters. They want trusted retailers that know them well enough to give them deals they like without the hassle.
That is where the big data comes in. Kroger began mining it after it set up a loyalty card programme in 2003 with Dunnhumby, a London-based data analytics group that helped create Tesco’s pioneering Clubcard and also works with Macy’s.
The US’s second biggest grocer with $90bn in annual sales, Kroger saw in the data that focusing discounts on the top-selling brands – where it was often willing to lose money to lure in new shoppers – was not the most effective strategy.
“Loss leaders were disproportionately going to customers that were not your best customers,” says Ted Sarosy, Kroger’s vice-president of loyalty.
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Cincinnati Launches Major Bid to Lure More Marketers 10 Dec 2012 Advertising Age
Welcome to Cincinnati, center of the consumer-marketing universe.
Well, maybe not quite, but the city is making its most-organized push yet to parlay a dense concentration of marketers and marketing-services shops to lure more of the same, including overtures to regions teeming with tech startups, such as India and Israel.
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Cincinnati catching on as consumer-branding hub 29 Nov 2012 Business Courier
Cincinnati's consumer branding hub is creating jobs five times faster than the region’s 3 percent growth rate. It now has more than 60,000 employees, with 700 jobs added this year in three major expansions by dunnhumby and others.
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Retail dynamic pricing comes of age—probably 27 Nov 2012 Direct Marketing News
The same thing that's been complicating digital marketing for more than 15 years: too many offers and too little relevance. Early adopters are still working out the kinks—and burning off an excess of enthusiasm—with mobile promotional push tools, which can vibrate a hole in your pocket at an average shopping mall. "There's a lot of technology out there that is enabling in-the-moment, at-the-shelf, moment-of-truth offerings," says Milen Mahadevan, senior vice president of client solutions at personalization strategist dunnhumby. "The challenge is to be relevant in that moment. There are a lot of people in that space and the winners will leverage those channels with a very personal and relevant touch, not inundate people with a series of notifications or they will see a large degree of opt-out."
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Mining Data to Keep Black Friday in the Black 27 Nov 2012 Wall Street Journal
dunnhumby crunches reams of customers data from loyalty programs and credit-card transactions to advise companies such as Macy's Inc. and Kroger Co. on tactics. After each Black Friday, dunnhumby analyzes its clients' sales data to see which items appealed most to frequent, high-value shoppers. It also looks at the average baskets of loyal customers over time to find themes. The goal is to pick doorbusters that will attract the customers who tend to spend more money over time.
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Making innovation happen: the CEO’s perspective – Philip Clarke speech 27 Nov 2012 International Supermarket News
The customer always was king. But thanks to digital technology, today’s customers are more powerful than ever, with not just more information and choice of goods and services to buy, but a choice of ways to shop at whatever time they like. The explosion of information has given customers more power, forcing companies to become more transparent and accountable to those they serve.
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Technology Making Retailers More Sophisticated 23 Nov 2012 Wall Street Journal
As the WSJ’s Dana Mattioli reports, many retailers are now trying to lure new, and possibly more loyal shoppers without offering discounts to the type of opportunistic consumers who will not reward aggressive merchants with future business. “Many retailers lose money on Black Friday,” said Stuart Aitken, chief executive of retail consultancy dunnhumbyUSA. “If you’re losing money, you better be gaining loyalty.”
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Tesco boosts digital skills 7 Nov 2012 Warc
Tesco, the retail giant, is aiming to enhance its digital capabilities across the globe, and thus reflect a "new era" for the industry defined by changing consumer habits. In a bid to tap this trend, Tesco bought dunnhumby, the marketing services firm, which today analyses data drawn from over 400m people in 28 nations, including that from the Clubcard loyalty scheme.
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dunnhumby's Katherine Black named 40 under 40 winner by Direct Marketing News 2 Nov 2012 Direct Marketing News
Katherine Black specializes in helping businesses become more customer-centric through customer data and analytics. At dunnhumbyUSA, Black steers the company's relationship with Macy's, and she headed the launch of the My Macy's initiative. Under dunnhumbyUSA's guidance of the initiative, Macy's profits increased 38% and online sales grew 34% in the first quarter of 2012. Additionally, Black assisted in leading dunnhumbyUSA's executive team in developing a new business strategy and operational metrics, which is currently in process. Black has also served as The Kroger Co.'s head of solutions and Fifth Third Bank's VP of direct marketing.
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dunnhumbyUSA named Great Place to Work® 30 Oct 2012 Great Place to Work
At this privately-held global data and marketing consultancy, 550 US-based employees, dunnhumbyUSA’s greatest asset, have access to an array of learning and development opportunities to advance their career.
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The ideal retail assortment 29 Oct 2012 The Business Standard
Data from dunnhumby, the market research company part-owned by Tesco and behind the retailer’s Clubcard scheme, shows that 85 per cent of shoppers tend to buy a range of products within one category rather than being devoted to one brand. It’s no surprise that retailers are increasingly looking to data to figure out which of those SKUs are interchangeable — therefore removable — and which ones must be kept in.
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dunnhumby's Allen Mason: It’s Time to Embrace a New Breed of Digital Advertising 22 Oct 2012 Digital Non Conference
Advertising can have a profound impact on driving sales. But in this digital, data-driven, customer-centric, age of choice, what’s your definition of advertising? The concept isn’t necessarily elusive but it has become difficult to define with certainty and consistency. As new channels, new data and new opportunities to connect with consumers emerge in real-time, paid media is increasingly fragmented and the separation between earned and paid less clear.
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Treat dot-com as another format, says Tesco’s online marketing director 18 Oct 2012 Retail Times
Andrew Miles, online marketing director at Tesco said the retailer would draw on the skills of dunnhumby and Tesco teams to move this piece on and personalisation is going to be key in future.
“Loyalty in a digital world is very hard, because it is so easy to be disloyal,” said Miles. “Clubcard is as key to us online as in stores. It’s an opportunity to say ‘thank you’ and have a one to one relationship with the customer.”
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Macy's named DMA Marketer of the Year 17 Oct 2012 Target Marketing
Working with dunnhumbyUSA, Macy’s has employed advanced modeling and statistical techniques to segment and define its key customer groups, and to test and learn the best ways to interact with those core customers. Macy’s customer-centric direct marketing has leveraged a multichannel approach, including storewide mailings, category-focused mailings, emails and online display advertising.
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How Behavioral Data Gets Big 16 Oct 2012 AdExchanger
For businesses looking to better understand their consumers, behavioral data is a game-changer. Even before the recent big data explosion, behavioral data allowed us to understand if a household is an early adopter, values healthy ingredients, counts calories, buys on promotion (and if so, how and why), prefers digital promotions or buys outside the store, category or brand. In the next evolution, brands will know not only when the consumer buys outside the store, but also where they go, why, and the products they purchase.
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dunnhumbyUSA to double its presence in Chicago 15 Oct 2012 Chicago Tribune
Cincinnati-based dunnhumbyUSA, which analyzes shopper-behavior data for such clients as Kraft, Hillshire Brands and Quaker Foods, said it plans to add at least 30 people to its Chicago office during the next 18 months.
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Smart Strategies for Local Marketing: Loyalty Programs 8 Oct 2012 Advertising Age
Loyal customers tell their friends about your brand, use
social media to broadcast their satisfaction and are usually
happy to provide feedback to make your brand even better.
In local marketing, loyalty is even more important. "Localization is one element of personalization. The ultimate
local strategy is to speak one-to-one with customers
and tailor offers to the individual,” said Matt Nitzberg,
EVP, Communications & Media, dunnhumbyUSA. That loyalty marketing goes beyond typical local efforts tailored
to ZIP code and even store-specific promotions because
it can reach each shopper directly by digital means. Nitzberg
said it’s a strategy that “starts with the customer and works
up, rather than by ZIP code or even by store and working
down.” See the full story on pages 18 to 20 in the AdAge Insights report.
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Brian Merkle Named CFO at dunnhumbyUSA 3 Oct 2012 Progressive Grocer
dunnhumbyUSA has named Brian Merkle as its chief financial officer to assume management of finance, accounting and treasury functions for the company, and guide its strategic growth into new markets.
Previously VP of finance, Merkle succeeds longtime dunnhumbyUSA CFO Michael Whelan, who has left the company to become head of finance at Crossroads Church.
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dunnhumbyUSA employees prep 30,000 ducks for Rubber Duck Regatta 2 Oct 2012 Cincinnati Enquirer
A team of dunnhumbyUSA employees responded to a last-minute plea for volunteers at the Freestore Foodbank in preparation for the annual Rubber Duck Regatta held September 2nd. Fourteen dunnhumby employees labeled, processed and loaded over 30,000 ducks the day before the regatta, helping the Freestore Foodbank to accommodate a record-breaking 130,000 ducks and raise over $800,000 for neighbors in need.
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A top e-commerce strategy seen as ticket to strong sales 2 Oct 2012 SearchCRM
"Customers today expect their shopping experiences to be relevant, to meet their needs and to not require a lot of time," said Haluk Nural, a senior vice president at dunnhumbyUSA."Some consumers are looking for value or diversity of selection or best price or convenience. We want to understand the customer’s needs state and make sure that the right communication happens at the right time."
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Big data: Understanding its value 18 Sep 2012 Retail Week
Matt Steell, Data Solutions Director at dunnhumby, believes that retailers must capitalise on Big Data opportunities now. He told Retail Gazette: “Big data is nothing new and, unless addressed, businesses won’t gain better insight and judgment into what they can do. Senior figures need to consider how to change their business through high performance analytics as with this data you can analyse things within seconds, not minutes or hours.”
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dunnhumby's Matt Keylock: Use Closed-Loop Data to Unlock Display Ad Effectiveness 29 Aug 2012 AdExchanger
Advertisers and agencies increasingly see the value of integrating online exposure and offline behavioral data to improve their digital strategies. Some are going a step further and leveraging those insights so that their databases and strategies become more sophisticated and granular over time. Since most forms of digital advertising can now be targeted and measured based on actual consumer behaviors, isn’t it time to redefine “success” in display advertising?
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dunnhumbyUSA raises top dollar for Relay for Life 16 Aug 2012 Cincinnati Enquirer
A team of over twenty dunnhumbyUSA employees, accompanied by friends and family, participated in American Cancer Society’s “Relay for Life” event held in Hyde Park/Oakley on July 14th and 15th. The team, which included three cancer survivors, kept the tradition of having a member of the team present on the track for the duration of the eighteen-hour event.
Between dunnhumbyUSA’s sponsorship of the event and employee donations, they secured recognition as a Platinum Team for next year’s Relay by raising nearly $10,000 of the $32,000 raised by the American Cancer Society in total, making dunnhumby the top fundraising team for the event.
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Price is personal for grocers like Kroger 10 Aug 2012 New York Times
Kroger, the Cincinnati-based grocer, has long been sending its frequent customers specialized coupons with the help of dunnhumbyUSA. A Kroger spokesman, Keith Dailey, said that 70 percent of customers who received the coupon mailings redeemed at least one of the offers, a high response rate. Kroger has had 34 consecutive quarters of same-store sales growth, which both it and analysts attribute in large part to the coupon offers.
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dunnhumbyUSA puts new twist on internships 3 Aug 2012 Business Courier
Like just about every business that hires interns, dunnhumbyUSA uses its internship program to find young talent to hire.
But dunnhumbyUSA's program has a twist. For the second consecutive summer, the market research firm has given its interns the opportunity to work with local nonprofits that the company supports throughout the year.
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KSS Retail Introduces Advisory Services Program 27 Jul 2012 Convenience Store News
KSS Retail, a dunnhumby company, has developed a tiered Advisory Services program to enhance its existing service platform. Under the program, the company will provide specialized, one-on-one, senior-level consultation with the goal of optimizing its retail customers' investments and achieve key strategic objectives.
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dunnhumbyUSA Sponsors American Cancer Society's Relay for Life 11 Jul 2012 Cincinnati Enquirer
“dunnhumbyUSA has a strong history of supporting the Relay For Life because we are passionate about their mission with cancer touching the lives of nearly every single employee,” says Scott Beck, Client Leadership Team. “This is the fourth year dunnhumby employees have voted to support the American Cancer Society and be involved in this event. It’s a great opportunity for our employees and our community to help raise the visibility of the American Cancer Society’s mission to create a world with less cancer and more birthdays.”
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Free whitepaper: "Customer Loyalty to Social Advocacy" 26 Jun 2012 dunnhumby
New research from dunnhumby and BzzAgent highlights how shopper insights can bring a new level of effectiveness to social marketing programs. By targeting known customers through their purchase history and identifying those active and influential in social media, brands can encourage greater levels of advocacy and generate a substantial and long-sustaining lift in sales.
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The rise of the relevant coupon 26 Jun 2012 Adweek
“Marketers will find there is a severe penalty for being irrelevant,” says Matt Nitzberg, EVP of media and communications at dunnhumby. But, he points out, the key is to respect the use of the data gathered, both in terms of overall privacy and customer preferences.
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What can social media tell you about grocery shoppers? 22 Jun 2012 Retailing Today
You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a brand marketer, social media can also be a real-time predictor of your new product’s success.
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New Study Shows Sustainable Benefits of Household-Level Shopper Data 18 Jun 2012 Progressive Grocer Store Brands
A new study from dunnhumby and BzzAgent found that brand advocacy programs targeting consumers based on their previous purchasing behavior generates higher in-store sales lifts with sustainability than campaigns using demographic or social scoring data alone. According to the two companies, the study found that campaigns leveraging household-level shopper data to target known customers online generated an average sales lift of 8 percent for brands.
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Kroger more upbeat after loyal customers boost sales 15 Jun 2012 BloombergBusinessweek
The Kroger Co. is forecasting a rosier year after its customer-loyalty programs helped boost net income in the first quarter. The nation's largest traditional grocery store chain said Thursday that its targeted discounts and coupon mailings, which are based on purchase histories, are enticing more customers to return to its stores. This marks 34 consecutive quarters of same store sales increases.
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Bob Welch of dunnhumby: Promotions can grow more effective and relevant overtime 14 Jun 2012 MediaPost
Promotions can be a powerful tool to relevantly reward shoppers and drive long-term brand loyalty, but many businesses lack a strategy to deliver the right promotions to the right shoppers. Just assuming a “shopper-centric” position will not ensure long-term success. It takes a disciplined approach to change the way promotions are evaluated, planned and measured. Shopper-based promotional planning requires a four-step cyclical process.
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Research from dunnhumby & BzzAgent shows importance of leveraging loyal customers for social marketing success 13 Jun 2012 Business Wire
A groundbreaking study from dunnhumby and BzzAgent found that brand advocacy programs targeting consumers based on their previous purchasing behavior generates higher in-store sales lifts with sustainability than campaigns using demographic or social scoring data alone. The study found that campaigns leveraging household-level shopper data to target known customers online generated an average sales lift of 8% for brands. This represents an increase of 19% over previous studies using demographics and store-level analysis. Further, those sales lifts sustained at an average of 4% even six months after the campaign ended, thanks to the residual social discussions and the lasting impact of personal recommendations.
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dunnhumby and BzzAgent to Present Social Advocacy Research at ARF's Audience Measurement 7.0 7 Jun 2012 Advertising Research Foundation
dunnhumby and BzzAgent will present their first joint research initiative, Loyalty to Advocacy: How Offline Insights Drive Social ROI, on Tuesday, June 12th at the Advertising Research Foundation's Audience Measurement Conference.
Matthew Keylock of dunnhumby and Malcolm Faulds of BzzAgent will discuss how shopper insights can be leveraged to build advocacy with loyal customers in social media and measure the impact.
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Big Data Requires Complex Analysis and the Right Segmentation Strategy 8 May 2012 Advertising Age
Businesses have been segmenting customers for years, but the era of Big Data is making it more essential -- and complicated -- than ever. The Big Data challenge is not simply a race to accumulate information; it is a race to understand customers more intimately, and to act on that knowledge.
Segmentation is a foundational element of understanding customers. In its simplest form, customers are grouped based on similar characteristics. As the data improve (demographic, attitudinal and behavioral), the approaches to segmentation become more sophisticated. Yet many businesses suffer from a kind of segmentation paralysis.
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Brick-and-mortar's inherent advantage: In-store relevance 4 May 2012 Retail Customer Experience
Brick-and-mortar retailers can't compete directly with online-only giants and their endless selection or low prices. They need to come to terms with a new retail game, one in which the customer determines the rules of engagement. Matching online prices or bulking up product SKUs will be not enough to keep pace with a growing Internet retail population.
Smart retailers are working toward a vision in which every customer feels that their individual preferences, wants and needs are a priority from the minute they walk into the store. Smart retailers are leveraging their natural resources by engaging store associates, surprising and delighting customers through "real" experiences and learning which tactics resonate on a store-level. Instead of losing relevance with customers by preventing them from using the tools that make their experience more rewarding, brick-and-mortar retailers should focus on their inherent advantage -- the ability to be locally and individually relevant through the products they sell, how they sell them and the experience of buying them.
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Customers are now in charge 1 May 2012 Supermarket News
Matt Nitzberg, executive vice president, communications and media, dunnhumbyUSA, a joint venture partly owned by Kroger Co. that handles that chain’s targeted marketing efforts, said in an interview with SN that an increased focus on targeted communications has emerged for several reasons. Among them are the fact that more and more data to support targeting has become available; there are more marketing vehicles out there to make use of that data; there is more pressure on marketers to make efficient use of their budgets; and finally, there is increased expectation on the part of consumers that they will receive tailored communications.
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Customer-centric approach transforms Macy's bottom line 4 Apr 2012 Direct Marketing News
At the center of all of these marketing efforts, Macy's puts particular focus on gathering data and learning about its customers. Macy's boasts a customer database of more than 30 million households, many of which have been shopping with Macy's for years. This allows for an exceptional level of tailoring of the company's messages. During the National Retail Federation's Big Show in mid-January of this year, Macy's Sachse described how the company personalized its materials to the point that it might send out 500,000 unique versions of a single direct mail catalog.
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dunnhumbyUSA Takes Next Step toward Continued Expansion and Planned Fifth & Race Headquarters 3 Apr 2012 Business Wire
dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, welcomed Ohio Governor John R. Kasich and JobsOhio President and Interim Chief Investment Officer Mark Kvamme, to its headquarters at 444 W. 3rd St., Downtown for their official announcement of State Job Creation Tax Credits. The Ohio Jobs Creation Tax Credit Authority approved the extension of job creation tax credits, increasing the term from ten to fifteen years, and from 500 to 1,000 jobs.
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Devotion to its ‘Customer First’ strategy keeps Kroger out in front of its traditional rivals 30 Mar 2012 Supermarket News
The Customer First strategy is designed to reward Kroger’s best and most profitable shoppers, through a loyalty program producing what officials call unique customer insights. Kroger’s store base and geographic diversity is such that today 50% of U.S. households carry one of Kroger’s loyalty cards. Around 90% of the company’s $90.4 billion in sales in fiscal 2011 were made by customers using a Kroger loyalty card.
dunnhumby allows Kroger to detect changes in the market and measure results — good and bad — of its sales efforts quickly. This helps Kroger feed what officials call the “virtuous circle of value creation” — investing leverage from sales into the customer experience, leading to greater sales.
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TRA and dunnhumby Study Measures Impact of In-Store Marketing Tactics with Television Advertising Using Single-Source, Household Level Data 27 Mar 2012 Market Watch
TRA, Inc., a leading media and market research company that helps companies increase TV advertising effectiveness and influence product sales by matching anonymous television tuning data with consumer purchasing behavior data, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, today released the results of a study that demonstrates a methodology for optimizing the mix of television advertising and in-store marketing using single-source, household level data. The groundbreaking TRA/dunnhumbyUSA research was presented Monday, March 26th at the Advertising Research Foundation’s (ARF) Re:think Conference in New York.
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What Does It Mean to Put Customers First? 19 Mar 2012 iMedia Connection
True customer-first marketing requires a different approach. Matt Nitzberg, EVP of Communications and Media at dunhumby, discussed this at the Promotional Marketing Association’s GameChanger Conference in Chicago last week. He said that marketing’s got a big problem right now. There’s just way too much of it coming at consumers and it’s pushing good customers away.
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dunnhumby-designed Tesco web portal aids promotions 12 Mar 2012 Retail Week
Tesco is to share like-for-like product sales data with suppliers
through a web portal that will enable it to plan promotions
more efficiently. The system called Promotions Workbench, created by
dunnhumby – which designed and runs the retailer’s Clubcard
loyalty programme – launched last week and was piloted with
Coca Cola beforehand.
Tesco commercial director John Scouler said: “Better Tesco web portal aids promotions understanding of promotions means that we can better serve our customers. I want to work towards targeted and focused promotions and Promotions Workbench can help us do that.”
The Promotions Workbench system allows suppliers to look at the impact promotions have on sales using real time data, allowing them and Tesco to create speedier, targeted bogof and multi-buy offers in-store. It ensures both Tesco and its suppliers use the same metrics, including reporting periods. The system formalises Tesco’s
information sharing which had previously been done on an “ad hoc” basis. dunnhumby head of Tesco markets Mark Hinds said the initiative will help the grocer make “key business decisions”. Tesco is reviewing its ranges in-store as it targets private label growth.
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BzzAgent: Your social-measurement strategy can be exceptional 8 Mar 2012 Advertising Age
Your social-measurement strategy can be exceptional, not an exception to the rule. Trusted measurement companies such as dunnhumby and others are applying the same sophisticated analysis to social that is being used on all other media investments. Not only does this prove you can measure the business impact of social marketing in financial terms, it proves that when it's done right, social can be a very profitable sales channel. And that's something that will make even the most hardened CFO smile.
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dunnhumby's Rob Bauder: Big Data's impact on customer loyalty 7 Mar 2012 Retail Customer Experience
Through loyalty card data, digital solutions and other sources, companies can see the customer continuum of purchasing day-to-day, week-to-week, month-to-month. They can understand how varying types (segments) of customers respond differently to changes in product assortment, pricing, promotion and in- and out-of-store marketing communications. The size, granularity and continuous view of individual customers have enabled both brands and retailers to see and begin to understand what "true" customer loyalty is.
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Kroger reports 33 quarters of same-store sales increases, credits customer loyalty 1 Mar 2012 Business Courier
An increase in same-store sales and powerful customer loyalty drove Kroger Co.’s adjusted earnings 14 percent higher in the fourth quarter. “We are very pleased with Kroger’s outstanding performance,” CEO David Dillon said in a news release. “Our Customer 1st strategy is delivering value for our customers, who are rewarding Kroger with their loyalty. Customer loyalty, in turn, is driving sales and shareholder returns.”
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Optimizing In-Store and Television ROI: Interview with dunnhumby & TRA 10 Feb 2012 Advertising Research Foundation
Each year at the ARF Annual Convention, we are proud to give the stage to groundbreaking research. This year, attendees will have the chance to learn the results of a massive study from TRA and dunnhumbyUSA that attempts to redefine how we think about marketing tactics and brand sales. We spoke with Matthew Keylock of dunnhumbyUSA and Bill Harvey of TRA about their work.
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dunnhumbyUSA lends a hand 10 Feb 2012 Smart Business
As a person committed to community involvement himself, Stuart Aitken, CEO of dunnhumbyUSA, a consumer data analysis company, allows employees to choose what programs and organizations they get behind as a business.
The philosophy has lead to the formation of the company’s Helping Hands program in 2006. The mission is to organize and support activities for dunnhumby employees and their families, allowing them to make a difference to local communities through their gifts of time, talent and financial contributions. The program has been so successful in Cincinnati that dunnhumbyUSA’s offices in Chicago, Atlanta and New York actively participate in national and local activities.
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BzzAgent running ‘real-time’ feedback for Kroger store brands 10 Feb 2012 Business Courier
Thanks to BzzAgent, a subsidiary of London-based dunnhumby Ltd., Kroger is now getting intimate, honest feedback on its store brand products from shoppers in real time. Boston-based BzzAgent, a 65-employee word-of-mouth marketing agency, is working on five campaigns for Cincinnati-based Kroger, the nation’s largest traditional grocer, with more than 2,400 stores.
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Brand Websites Create Retail Store Buyers 8 Feb 2012 MediaPost
According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands, visitors to CPG brand websites spend 37% more than non-visitors on the brand in retail stores. And, brand website visitors are heavier buyers within a brand’s product category, spending 53% more than non-visitors on the category in retail stores.
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dunnhumbyUSA recognized for Outstanding Acts of Community Service 3 Feb 2012 Fox 19
The Freestore Foodbank has named dunnhumbyUSA the 2012 Hope Award recipient in recognition of its ongoing and extraordinary acts of volunteerism that help to further the organization’s mission. This is the second year that the Freestore Foodbank has bestowed the Hope Award, created to honor those companies or individuals that go above and beyond to become fully immersed in the Freestore Foodbank’s mission.
“dunnhumbyUSA is exactly the kind of partner for whom we created the Hope Award for Volunteerism,” said Kurt Reiber, President of the Freestore Foodbank. “dunnhumby’s staff and leadership have taken our mission and made it their own; helping to create stability and furthering self-reliance for people in crisis across Greater Cincinnati.”
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Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior 30 Jan 2012 MarketWatch
A groundbreaking study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
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Retailers cracking the code on consumers 18 Jan 2012 MarketWatch
With consumers increasingly fickle, armed with their smartphones to price comparison shop and worried about the economy, retailers are scrambling to find that irresistible sales pitch. “Customers want to know you care about them,” said consultancy dunnhumbyUSA Chief Executive Stuart Aitken, adding it takes 12 to 20 new customers to make up for the loss of one loyal customer. “Communicating relevant messages in the right channel is important.”
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Macy's CMO shares loyalty insights at NRF Big Show 18 Jan 2012 Direct Marketing News
Seven out of 10 Americans visit a Macy's store or its website at least once a year. That's 70% of all Americans — a loyal base of customers that was just crying out to be capitalized upon, said Macy's CMO Peter Sachse, in a session at the National Retail Federation's Big Show on Jan. 16. Sachse detailed for the first time some of the specifics of its collaboration with dunnhumbyUSA on MyMacy's, an initiative that he said has increased both sales and earnings.
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NRF: Relevance of Marketing as Important as Medium 16 Jan 2012 Supermarket News
Companies sometimes get too caught up in focusing on communicating with customers through new media when in fact the message itself and timing of the message are just as important, said Stuart Aitken, chief executive officer, dunnhumby USA, in a presentation at the National Retail Federation’s 101st Annual Convention and Expo.
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Global company thrives in Southwest Ohio 5 Jan 2012 Ohio Means Business
Stuart Aitken, CEO of dunnhumbyUSA, discusses how locating in Ohio has enabled him to achieve both professional and personal aspirations without having to sacrifice one for the other.
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No More Average 32-Year-Old Woman, but Market Myth Persists 3 Jan 2012 Advertising Age
Most marketers accept the idea that personalization is the future of brand-consumer communications. But realizing that vision requires a fundamental change in how marketers think about their consumers and how they measure success. Milen Mahadevan of dunnhumbyUSA discusses how marketers can start by dispelling the myth of the average shopper and moving beyond demographics to understand consumers through their behaviors.
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dunnhumby Moves Key Executive Paul Hunter to BzzAgent's Boston Office 13 Dec 2011 Yahoo! Finance
BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and helped establish dunnhumbyUSA. As COO, he is charged with integrating the dunnhumby operating model with BzzAgent's business. Hunter will report to BzzAgent's CEO Dave Balter and be located in the Boston office.
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dunnhumby's Matt Keylock: Five ways digital marketing can improve customer loyalty 5 Dec 2011 Retail Customer Experience
Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about the customer first and act on these needs — and for many businesses it should also increase the importance of a loyalty program as the glue between new digital areas and the offline world.
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How Macy's latest moves are paying off 29 Nov 2011 Business Courier
“My Macy’s is about listening to the customer and reacting,” Jim Sluzewski, Macy's spokesperson said. “It’s doing a million little things right.”
These little things include keeping long-sleeve shirts on racks year-round in parts of the country where it never gets very warm. Or making sure bathing suits are in stock earlier in warmer parts of the nation.
Thanks to My Macy’s, merchandise is selected locally now, instead of regionally. The company spent years creating the systems to better share sales data, allocate merchandise store by store, and communicate ideas from the field to the buying and planning organization.
Partnering with Cincinnati-based market researcher dunnhumbyUSA also helped Macy’s to organize and analyze sales data so it can improve the shopping experience. dunnhumby is helping Macy’s understand its customers and their buying patterns, Terry Lundgren said in May. This partnership is helping in multiple ways, such as creating direct mail pieces that are customized to shoppers.
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Metro nominated for 2011 Marketer of the Year 28 Nov 2011 Marketing
Metro makes its mark with a customer-centric marketing strategy that redefines loyalty in Canada. To further leverage the effectiveness of Metro & Moi, the grocer has been working with dunnhumby since early 2010 to develop the program and provide consumer analytics. As a result, Metro was able to personalize its offers to consumers based on their shopping preferences.
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dunnhumbyUSA top gun Stuart Aitken leads by example 21 Nov 2011 Cincinnati Enquirer
Culture matters at dunnhumbyUSA.
It's why everyone - including senior managers - sits in teams with low cubicle walls. That makes it easier to communicate.
It's why employees learn that being customer-focused sometimes means challenging their clients' assumptions, and telling them things they might not want to hear.
And it's why Stuart Aitken, dunnhumbyUSA's chief executive officer, is willing to publicly share one of the biggest scares of his life. His leadership starts with recognizing the importance of balancing time between work and home.
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dunnhumbyUSA employees raise $2,500 for Cincinnati Children's Hospital Medical Center 16 Nov 2011 Cincinnati Enquirer
Forty-four dunnhumbyUSA employees and their families hit the pavement to raise money for Cincinnati Children’s Hospital at the 6th Annual Cincinnati Walks for Kids event on October 15 at Coney Island. As part of the company’s employee-led philanthropic program, Helping Hands, the dunnhumbyUSA team raised more than $2,500 for Cincinnati Children’s Hospital Medical Center, a world-class non-profit research center and hospital.
The event brought together 8,500 participants, who chose to walk either 1 mile or 3 miles. Since the walk’s first year, the event has raised over $3 million to help fund life-saving research, patient care and education.
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Three Keys to Making Customer Loyalty An Enterprise-Wide Philosophy 14 Nov 2011 Shopper Technology Institute
“You’ve got to be hungry for that success as an organization, but you also have to be aligned and you have to make sure that what gets executed across the business is consistent. How you do that within a big organization is a really big challenge,” said Matthew Keylock, senior vice president, client solutions, dunnhumby USA.
Keylock spoke on “Improving the Customer Connection along the Path to Re-Purchase” at this month’s LEAD Marketing Conference in Chicago. LEAD, produced by the Shopper Technology Institute, stands for Loyalty, Engagement, Analytics and Digital.
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dunnhumby and Metro to share insights from Metro & Moi at NCDM Conference 10 Nov 2011 NCDM -The Conference for Engaging Customers Using Data & Technology
Customer loyalty is not about customers demonstrating loyalty to a company, but the company demonstrating its loyalty to the customers. For the first time, dunnhumby and Metro will deliver a case study on the launch of the successful Metro & Moi loyalty program, which in addition to driving sales growth, helped Metro identify their most loyal customers and organize around their needs. With these new behavioral insights Metro became more relevant to their customers. Metro’s loyalty program is unique to the Canadian market, and through innovation, has successfully beaten larger, well-established programs.
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dunnhumby Helps Kroger Stay Focused on Best Customers 9 Nov 2011 Shopper Marketing Magazine
Retailers must have a customer-centric philosophy that aligns across its retail and manufacturing businesses, including supply chain, in order to maximize the effectiveness of its loyalty programs, says Matthew Keylock, senior vice president at Cincinnati-based dunnhumbyUSA.
That philosophy, which Keylock says is often overlooked, has enabled Kroger Co., a dunnhumby client, to achieve more than 30 consecutive quarters of same-store growth. Kroger's sales have grown from $51 billion to $80 billion in seven years, with 95% of that increase coming from its existing customers.
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dunnhumby's Bob Welch: quit discounting, start rewarding 3 Nov 2011 Retail Customer Experience
As consumers increasingly search for value throughout the shopping experience, both retailers and brands are relying more on promotions as a strategy to achieve sales gains, drive shelf performance and attract new buyers.
For shoppers, discounts are everywhere -- on Facebook, daily deal websites, in loyalty mailers and at shelf. Coupon clipping became a popular pastime in the United States as coupon redemption rates skyrocketed during the recent economic recession, reaching record levels from 2007-2010. Thirty to 50 percent of products are sold on discount across major retailers, and promotions typically represent 15-30 percent of manufacturers' annual revenues, making this area their second-largest cost item.
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Tesco's Clubcard is one of most important algorithms in use today 1 Nov 2011 The Irish Times
From the books you buy online to the Club points you accumulate, algorithims drive modern commerce – thanks to smart minds that once cracked the Stealth’s secrets. With thousands of outlets and millions of customers, deciding what to stock in a Tesco store is a delicate science.
Tesco utilises the skills of data company Dunnhumby, which has created a “Rolling Ball” algorithm around the chain’s ClubCard system.
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Team of dunnhumbyUSA interns present Cincinnati mural to Drop Inn Center 17 Oct 2011 Cincinnati Enquirer
A team of interns in dunnhumbyUSA’s internship program worked together to raise over $1,000 in donations to help support the Drop Inn Center, Cincinnati’s largest homeless shelter that feeds more than 220 people on a daily basis. Through hosting a company cookout, the group was able to raise money for both a cash donation and additional funds to purchase over $500 of dry goods for the residents, including laundry detergent, cleaning supplies and coffee.
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comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales 11 Oct 2011 iStock Analyst
comScore and dunnhumbyUSA today released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers. Retail sales were measured by analytically linking the permission-based comScore panel of one million U.S. Internet users to their anonymous loyalty card in-store purchase data provided by dunnhumbyUSA; no identifiable personal data was disclosed.
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dunnhumbyUSA Promotes Five to Vice President 10 Oct 2011 Progressive Grocer
dunnhumbyUSA has named the following executives to vice president: Dan Romer and Kathy Grigg, client solutions; Miska Spaulding, communications and media; Allen Zink, global learning and development; and Gavin Gilchrist, customer insight.
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dunnhumby's John LaRocca to join panel at Advertising Research Foundation's Industry Leader Forum 23 Sep 2011 Advertising Research Foundation
The 2011 Industry Leader Forum is designed to inspire fearless leadership within a digital ecosystem – real solutions, real debates, and real innovation. dunnhumby's John LaRocca will join a group of world-class thinkers representing measurement, analytics, publisher, and advertiser points of view to talk about the "wicked problems" facing the advertising industry.
Emerging data types, analytic methods and computer horsepower are historically game changing but how does the game need to change?
What are the persistent problems we have not solved yet despite best efforts?
What are the daunting projects we have not addressed because they are just too big, too tough, too expensive or too time consuming to address?
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dunnhumbyUSA named one of Cincinnati's "Best Places to Work" 22 Sep 2011 Business Courier
The Business Courier's Best Places to Work program is based on the results of anonymous employee surveys, measuring work-force engagement and finding out how employees feel about management effectiveness, trust and other workplace issues. More than 100 firms were nominated to participate in the competition, which is now in its ninth year.
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Beyond a loyalty program: Using loyalty data to create a unified strategy 14 Sep 2011 Retail Customer Experience
Too often companies create loyalty programs as a one-off tactic, rather than embedding loyalty as part of a holistic approach to the business. As a result, the loyalty program becomes one more silo in the business, creating a disjointed experience for the customer and a missed opportunity for the business. Kathy Grigg, vice president, Client Solutions at dunnhumbyUSA, discusses how retailers can leverage customer loyalty data to create a unified, customer-driven strategy across the entire organization.
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dunnhumby and BzzAgent discuss the future of customer loyalty online 14 Sep 2011 Cincinnati Enquirer
While some companies market online, they haven't necessarily studied the most effective ways of doing so, says Matthew Keylock, senior vice president of new business development and partnerships at dunnhumbyUSA. dunnhumby and BzzAgent hope to understand which forms of online marketing translate to more loyal customers - and sales growth.
"Consumers are increasingly in control, and the more you send them junk or things not relevant to them, the more negative an impact you have," Keylock says.
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dunnhumby's Lisa Kinney on "The future of product innovation for retailers" 13 Sep 2011 Retail Customer Experience
The future holds good news for retailers both large and small: the product innovation game is changing. Tracking new product innovation from its development to eventual launch, there are now resources available that have the potential to change this entire process and evaluate its impact more precisely. Most retail executives and their manufacturer vendors would agree that until now there has been little emphasis or new solutions that help both parties achieve long-term innovation sustainability.
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dunnhumby and Macy's to share stage at NRF's Big Show in January 2012 9 Sep 2011 NRF's Retail's Big Show 2012
This coming January, dunnhumby will be sharing the stage with Macy’s at the National Retail Federation’s Big Show in New York. This will be the first time that dunnhumby and Macy’s will jointly share the details of Macy’s collaborative customer journey to an external audience. From dunnhumby, Stuart Aitken and Katherine Black will discuss My Macy’s and the program three years into the making. Joining Katherine and Stuart on-stage from Macy’s are Martine Reardon and Peter Sachse who will speak further on how customer insights powered by dunnhumby allow Macy’s to tailor strategies across platforms and communications.
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dunnhumbyUSA Partners with TRA to Accelerate Television Advertising Solution 23 Aug 2011 Reuters
dunnhumbyUSA and TRA, a leading media and market research company, today announced a partnership that leverages dunnhumbyUSA’s data, expertise, customer relationships and analytics to accelerate TRA’s leading solution linking TV viewership and shopper purchase behavior. As a result, consumer packaged goods (CPG) companies, advertising agencies and television networks will benefit from the industry’s most comprehensive solution for understanding and improving advertising effectiveness.
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Matt Keylock to keynote LEAD Marketing Conference in Chicago Sept. 21 18 Aug 2011 LEAD Marketing Conference
The LEAD conference, hosted by the Shopper Technology Institute, focuses on all aspects of loyalty, engagement, analytics, and digital marketing applications. Matt Keylock, SVP, New Business Development & Partnerships will deliver a keynote address on "Improving the Customer Connection Along the Path to Re-Purchase." Held September 19-21 in Chicago, the LEAD conference focuses on understanding and leveraging the many emerging technologies crucial to attracting and maintaining shoppers. It’s targeted to manufacturers and retailers from all channels of retailing: supermarkets, drug, dollar store, mass and discount, convenience stores, specialty stores, and department stores. Topics on the agenda include: shopper marketing, social media, interactive promotion strategies, location-based marketing, demand-signal repositories, and loyalty marketing.
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Stuart Aitken utilizes customer loyalty to grow dunnhumbyUSA 2 Aug 2011 Smart Business
Stuart Aitken, CEO of dunnhumbyUSA, discusses the company's unique business model with Smart Business. “We fundamentally believe that you have to focus on loyal shoppers to be successful. It sounds like a principle that most companies would adopt and adhere to. But what we’ve found is that very, very few do. You talk to companies and the vast majority of companies talk about bringing in new customers, new clients, etc. versus saying, ‘Who are my loyal customers, what’s my headroom with those customers and how do I reward those customers for being loyal to me, my retail organization and my brand?’ Whether you’re a (consumer packaged goods company) or a retailer, very few companies think about customers in that way. It’s a different philosophy and that’s what makes it successful.”
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Create customer engagement through relevant assortment 1 Jun 2011 Retail Customer Experience
Today's retailer must deliver a relevant and personalized shopping experience. A customer-first product assortment can often serve as the foundational element of that experience, driven largely by a deliberate and strategic collection of offerings. Moving away from the traditional assortment strategy: "We have something for everyone," today's strategy should tell a different story: "We understand what you need."
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dunnhumby Ltd. to Acquire Social Marketing Company BzzAgent 23 May 2011 Business Wire
dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based social marketing company BzzAgent, Inc. The acquisition is a marriage of one of the leaders in shopper marketing with a social marketing pioneer.
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dunnhumbyUSA Restructures Leadership 29 Mar 2011 Progressive Grocer
dunnhumbyUSA, a global vendor that leverages shopper data to build brand value for consumer goods and retail companies, has restructured its executive leadership in order to optimally position the company for future success.
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Matthew Keylock Joins RetailWire's BrainTrust Panel 28 Mar 2011 Retail Wire
Matthew Keylock, SVP, New Business Development and Partnerships at dunnhumbyUSA, has joined a prestigious list of experts on RetailWire's BrainTrust. The BrainTrust panel of experts volunteer to lend their point of view on trends and news within the retail space, also lending advice on programs and policies as needed. Users can subscribe to Matt Keylock's comments via his BrainTrust profile.
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The added value of good information 8 Mar 2011 Financial Times
Long before focus groups or marketing surveys or loyalty programmes, businesses knew their customers because they saw them face to face.
The corner shop owner knew who liked a particular brand of jam and kept it in stock for them. He knew when people tended to come in and kept his shop open to accommodate them.
Stuart Aitken, the chief executive of dunnhumbyUSA, a leading force in the growing field of data analytics, says he keeps this vision in mind as he uses the latest technology to provide companies with insights about their customers. “This is back to basics,” he says. “What we’re seeing is that businesses have driven out costs, they’ve got the scale in their operations, but they’ve forgotten who their customer is. What we do is allow businesses to reconnect with their customers, to become the corner store on a large scale.”
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Simon Hay becomess dunnhumby's new Chief Executive 1 Mar 2011 dunnhumby
Simon Hay today takes up his new role as Chief Executive of dunnhumby Ltd. He follows in the footsteps of the founders Edwina Dunn and Clive Humby, who step down from their respective roles as Chief Executive and Chairman. It marks the first change at the head of dunnhumby Ltd since it was founded in 1989, in which time it has grown from a two person company to one employing more than 1500 people working in 25 countries all over the world.
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At Metro, loyalty card data will help boost sales 23 Feb 2011 Canadian Grocer
Nearly a year after it launched its Metro & Moi loyalty card program in Quebec, Metro Inc. is starting to see results that are leading to sales at its stores, says the retailer’s president Eric La Flèche.
dunnhumby, the global customer loyalty firm that Metro hired to develop the Metro & Moi program, is starting to work through the data with the goal to increase sales from existing shoppers. dunnhumby is doing the same with data Metro collects from Air Miles cardholders in Ontario.
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dunnhumby weighs in on embracing digital touchpoints in-store 18 Feb 2011 eMarketer
Andrea Brown, Vice President, Media & Marketing discusses opportunities for increasing customer dialogue through digital touchpoints in-store in a study from eMarketer.
Traditionally, retailers and consumer products brands have relied mostly on offline media and promotion to deploy shopper marketing programs that help drive sales, secure customer loyalty and encourage trial of new products. However, as digital media and technology have grown more pervasive in consumers’ lives, they play an increasingly significant role in decision-making at each phase of the shopping process.
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Getting To Know Them: Who are your shoppers and what do they want? 27 Jan 2011 Progressive Grocer Store Brands
Retailers are relying more on technology to gather shopper data to help inform operations — particularly when it comes to uncovering unmet customer needs that could be satisfied with store brand products.But before retailers can leverage the data, they have to capture the data, which means they need to identify the types of data they need and the best ways to capture them. Adam Holyk, vice president, client solutions at Cincinnati-based dunnhumbyUSA, says some retailers use points-based loyalty programs where customers can add up points for special incentives, while other retailers use instant-discount programs.
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Increasing retail ROI through collaborative communication 18 Jan 2011 Retail Customer Experience
Mark Wilmot, senior vice president, head of communications and media at dunnhumbyUSA, discusses how effective communications can deliver a tremendous benefit to a company's bottom line and a customer's brand experience.
A key piece of a continuous communications strategy is collaboration between manufactures and retailers. Collaborating around the customer on the vital issue of communications is the way to ensure that everyone's needs are met – the manufacturers, the retailers and — most importantly — the customers.
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Accenture, comScore, and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites 10 Jan 2011 Wall Street Journal
Accenture (NYSE: ACN), comScore, Inc. (Nasdaq: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures. The research is being conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), with the results to be presented in Spring 2011.
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The Food Marketing Institute and the Grocery Manufacturers Association Endorse Brand Website Study 6 Jan 2011 Supermarket News
The Food Marketing Institute and the Grocery Manufacturers Association, on Wednesday announced their support for a research study on how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.
Accenture, comScore and dunnhumbyUSA will conduct the study to help CPG marketers increase the value of their digital marketing expenditures. The results of the study will be available this spring.
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Ruby Tuesday hires dunnhumbyUSA 5 Jan 2011 Business Courier
dunnhumbyUSA signed a three-year partnership with Ruby Tuesday Inc.
The Cincinnati-based consumer insight company will incorporate continually updated information about customer behavior and preferences into day-to-day decision making at Ruby Tuesday’s restaurants across the country.
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How dunnhumbyUSA supports charities and organizations that define their community 4 Jan 2011 Smart Business
Stuart Aitken and his family often lead the way and actively participate in events, such as the American Cancer Society’s Relay for Life walk. It’s through this kind of leadership that dunnhumbyUSA, a relevance marketing company, decided to create the Helping Hands program in 2006. Formed with a mission to organize and support activities for dunnhumby employees and family members to make a difference in their local community, the program is not just restricted to Cincinnati. Employees in regional offices in Minneapolis, Chicago, Atlanta and New York actively participate in national and local activities, as well.
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dunnhumbyUSA provides gifts for families affected by domestic violence 20 Dec 2010 Cincinnati Enquirer
dunnhumbyUSA employees gather next to their Holiday Giving Tree, a tree decorated with requests from seven families from Women Helping Women’s Rape Crisis and Abuse Center of Hamilton County. For the last three years, dunnhumbyUSA employees have provided basic necessities like coats, clothing, toys or baby cribs and Kroger gift cards to women and families affected by sexual assault or domestic violence. This effort is an integral part of dunnhumbyUSA’s company-wide Helping Hands program.
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Loyalty program starts to pay off for grocer Metro 24 Nov 2010 Montreal Gazette
Metro is exceeding expectations with the customer-loyalty program it launched with joint-venture partner Dunnhumby Canada across Quebec in September. More than 800,000 customers have signed up for a Metro et Moi card offering them discounts and promotions.
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Kroger CEO Takes to the Checkout to Go Beyond Data, learns customer behavior up close 10 Nov 2010 ABC News
Dillon tells Wall Street analysts that the nation's largest traditional grocery chain has sophisticated consumer data none of its competitors can match. But he still frequently does "shopalongs" such as this one, visits consumers in their homes and peeks into their cupboards, shops stores alone and incognito, and drops in on employees unannounced. Most other top Kroger executives do, too.
"The data only tells you so much," Dillon said, whose company has a shopper data-mining and marketing joint venture with Dunnhumby, a marketing company based in London. "Dunnhumby tells me what to look for and I go in and see."
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Kroger's joint venture with London company expands to new industries 10 Nov 2010 BusinessWeek
The shopper-analyzing joint venture of a British company and the Kroger Co. grocery chain has expanded into new retail arenas, while being replicated in other countries around the globe.
Since beginning in Cincinnati six years ago, dunnhumbyUSA has gone beyond gathering and mining Kroger loyalty card and survey information to provide consulting for retail clients including The Home Depot Corp. home improvement chain, Macy's Inc. department stores, electronics retailer Best Buy Inc., Panera Bread cafes, and car parts chain AutoZone Inc. It also provides information for some 150 consumer products clients, including Procter & Gamble Co. and Campbell Soup Co.
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Dunnhumby's Edwina Dunn in Cincy this week 5 Nov 2010 Business Courier
Dunnhumby Ltd. co-founder Edwina Dunn is making at least one more trip to Cincinnati and Dunnhumby USA before stepping down as CEO on March 1.
Dunn, who founded the company with husband Clive Humby in 1989, is the featured speaker at the Greater Cincinnati Network of Executive Women’s networking event on Wednesday Nov. 3. She will share insights gained from creating a global business and accomplishing personal and business goals.
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Pay More Attention to Existing Loyal Customers 1 Nov 2010 CPGMatters
CPG companies and retailers can build more long-term business by focusing on existing loyal customers rather than by spending big on broad-based promotions, said Milen Mahadevan, senior vice president, client solutions, dunnhumbyUSA.
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Edwina Dunn to address sold-out crowd of CPG and retail industry leaders in Cincinnati 20 Oct 2010 Network of Executive Women
The Greater Cincinnati Network of Executive Women (NEW) will hold its sixth semi-annual Networking Event on Wednesday, November 3, 2010 at the Hyatt Regency Cincinnati. As its special guest traveling to Cincinnati from the UK, Ms. Edwina Dunn, CEO and co-founder of the UK based dunnhumby Ltd., will share her insights and life lessons on creating a global business and accomplishing personal and professional goals.
Over 600 women and men leaders in consumer goods, the retail industry and academia are expected to attend the event.
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Creative Cities: Cincinnati as a Consumer Marketing Hub 12 Oct 2010 Cincinnati USA Regional Chamber
Join Stuart Aitken, CEO of dunnhumbyUSA, as he weighs in on what it means for Cincinnati to be designated as “Ohio’s Consumer Marketing Hub” and the opportunities it can provide for organizations and industries in Greater Cincinnati.
Mr. Aitken will be a featured speaker for CincyChat's "Creative Cities: Cincinnati as a Consumer Marketing Hub" on October 12, 2010 held at dunnhumbyUSA in Downtown Cincinnati.
CincyChat is a luncheon series for young professionals hosted by the Cincinnati USA Regional Chamber. Each series features key business and community leaders that share both personal and professional stories. Informal, interactive dialogues offer networking opportunities for young professionals with prominent guest speakers as well as with each other.
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dunnhumbyUSA Announces Executive Promotions 3 Oct 2010 Progressive Grocer
dunnhumbyUSA has announced the following executive promotions: Milen Mahadevan, senior VP, client solutions; Katherine Black, senior VP, client solutions; Kevin Logeman, VP, global human resources operations; Joe Conte, VP, communications and media; and Mark Schmid, VP, client insights.
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What Do Canadians Know About Loyalty? 6 Aug 2010 Marketing Daily
More than any other country, Canada's customer loyalty programs have proven to be effective, reporting the highest participation rates in the world. Adam Holyk, Vice President, Client Solutions, discusses the factors that have contributed to this success and the implications for the rest of the world.
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A Shopper Focus: dunnhumbyUSA helps Kroger better understand their customers 5 Aug 2010 Progressive Grocer Store Brands
Kroger might be working through some overall operating challenges, but the retailer still stands head and shoulders above competitors when it comes to own-brand strategy and execution. Through its joint venture with London-based dunnhumby (dunnhumbyUSA) Kroger crunches customer loyalty card data to better understand its customers and identify opportunities to enhance their shopping experience in its stores. The retailer is able to target promotions based on individual shopper preferences — to a level that’s far above what most other retailers are able to do today.
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Seven Requirements for Becoming Customer-Centric 28 Jul 2010 Retail Customer Experience
Although many retailers are trying to embed a customer orientation into their organization’s decision-making and culture, most are struggling to make real progress. dunnhumby’s global experience in helping to transform large, complex organizations has helped define the seven requirements for customer-centric transformation. Executive Vice President, Matt Nitzberg describes the success factors for transforming a company into a high-performing, customer-driven organization.
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Aitken named dunnhumbyUSA CEO 7 Jul 2010 Business Courier of Cincinnati
dunnhumbyUSA has named Stuart Aitken as its Chief Executive Officer. Aitken, hired in August 2009 as Chief Operating Officer just as dunnhumbyUSA christened its new 150,000 square foot Cincinnati headquarters, assumed management of dunnhumbyUSA from then CEO Simon Hay, who relocated to London to assume broader responsibilities with the company’s London-based operations.
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Retail's common language 15 Apr 2010 Marketing Week
Clive Humby, co-founder of dunnhumby looks at the language of customer data and how it affects not only the store, but relationships between businesses.
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Re-thinking Customer Loyalty 30 Mar 2010 Business and Finance
Staying relevant to customers is one of the biggest challenges companies have today. The definition of customer loyalty needs to be radically re-thought, writes dunnhumby Ireland's Etain Seymour.
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the truth of behaviour 18 Mar 2010 Marketing Week
In the third instalment of a series of retail marketing articles, Clive Humby, co-founder of dunnhumby, discusses how retail businesses should link up behavioural data and customer attitudes.
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Sunday Times Best Companies to Work For 8 Mar 2010 The Sunday Times
dunnhumby is placed 57th in the Sunday Times Best Company to Work For Top 100 rankings:
Rewards are the name of the game at Dunnhumby, the company behind the Tesco Clubcard. The London-based firm gives staff a generous pay and benefits package, a raft of development opportunities and a sense of pride and excitement about their work
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International differences 3 Mar 2010 Marketing Week
In the second of a series of articles, Clive Humby, co-founder of dunnhumby, talks about overcoming international differences in retail marketing.
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dunnhumby acquires KSS Retail 6 Jan 2010 Supermarket News
International marketing consultancy dunnhumby, known for partnering with — and enhancing the loyalty marketing programs used by — Tesco and Kroger, announced that it has acquired price optimization provider KSS Retail.
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Tesco at the top of its game 14 Dec 2009 London Evening Standard
A new book by Martin Hayward (Any Colour You Like, As Long As It's Any Colour You Like) of Dunnhumby, the company that brought the ground-breaking scheme to Tesco in 1994, sheds light on the card's brilliance. Take Tesco's World Foods range. Examining sales data from its cardholders in a town with a high proportion of ethnic minorities showed that shoppers were buying large sacks of rice, canisters of oil and loose bunches of herbs. The result was World Foods.
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Loyalty cards: The two-way street of loyalty 11 Dec 2009 Retail Week
A month ago Asda chief operating officer Andy Clarke caused a stir in Retail Week by saying there was no place for loyalty cards in retail. Here, in an extract from his new book, Martin Hayward of Dunnhumby, the company behind Tesco’s successful Clubcard, explains why he believes customer insight programmes are vital.
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Metro forms Joint-Venture with dunnhumby 19 Nov 2009 Supermarket News
Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies.
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Budget shift towards buying habits 1 Jul 2009 The Sydney Morning Herald
The company behind the world's most successful loyalty card scheme, Tesco's Clubcard, is predicting that within a decade half the global marketing budgets will be spent on ads directed at individuals based on their purchasing habits
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dunnhumbyUSA begins downtown HQ project 9 Mar 2009 Cincinnati Business Journal
dunnhumbyUSA CEO Simon Hay jumped into a backhoe on Monday morning and started tearing down a city maintenance building on John Street. The duties were part of a "construction commencement" ceremony at the company's future headquarters site at West Third Street and Central Avenue downtown.
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Clubcard "brains" ready for the recession 5 Feb 2009 Real Business
Edwina Dunn is the woman you need to speak to if you want to get to know your customers better. She and husband Clive Humby started dunnhumby in 1989, a customer relationship specialist that helped Tesco develop its Clubcard.
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Britain's top 100 Entrepreneurs 2009: Recession Resisters 1 Jan 2009 Management Today
When the going gets tough, the tough get going. Here's our pick of the entrepreneurs most likely to do well as the economic climate worsens =21. EDWINA DUNN & CLIVE HUMBY - DUNNHUMBY Most people have never heard of Edwina Dunn, but if you shop at Tesco she has heard of you.
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Data Gives Kroger An Edge 14 Oct 2008 Supermarket News
Among the keys to Kroger Co.'s success has been its expertise at data analytics. The company formed a joint venture with British data-analysis firm dunnhumby in 2003, called dunnhumbyUSA, which uses Kroger's loyalty-card data to help Kroger segment its stores to meet the needs of various.
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Getting Inside the Customer's Mind 11 Sep 2008 Business Week
Recession-hit retailers are turning to dunnhumby, a master at divining the behavior of shoppers by Burt Helm Jack Black Like most U.S. retailers, Macy's (M) is battling recessionary forces.
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dunnhumby to check out Macy's 14 Aug 2008 Daily Telegraph
dunnhumby, the consumer insight company majority-owned by Tesco, has signed a deal with Macy's, the large US retailer, to analyse its sales data with a view to increasing turnover and customer loyalty at the department store chain.
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Macy's to develop customer segmentation models 13 Aug 2008 DMNews.com
Macy's Inc. has signed an agreement with consumer insight firm dunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth.
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dunnhumby forms global manufacturing practice 11 Aug 2008 Cincinnati Business Journal
Branding firm dunnhumby will take its manufacturing practice global, allowing it to expand its footprint, the company said Monday. The practice, which will include manufacturing clients in existing markets, is expected to have more than $175 million in revenues this year, according to a news release.
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dunnhumbyUSA Establishes Chicago Office 7 Jul 2008 PR Newswire
Cincinnati-based Company Continues Expansion Plan; Grows Atlanta Office CINCINNATI,dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, has established a Chicago presence to better serve and expand business with existing...
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Retailers must adapt to weak economy 17 Jun 2008 Reuters US News
NEW YORK (Reuters) - Retailers have to adapt to the weakening economy to attract consumers who are struggling with soaring costs for food and fuel, consultants with dunnhumby said on Tuesday.
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dunnhumby prospers abroad 16 Jun 2008 Telegraph
Profits at dunnhumby, the marketing firm behind Tesco's Clubcard, trebled last year as the group expanded overseas, developing loyalty schemes for the French retail group Casino and US supermarket chain Kroger.
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dunnhumby has heaven in a hand basket 5 Jun 2008 Irish Independent
If knowledge is power then dunnhumby founder Clive Humby is a very powerful man indeed. Every year, the Londoner's data mining firm peers into a mind-boggling 100 million shopping baskets.
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Best Buy plans its global strategy 12 May 2008 Financial Times
Brad Anderson, the 58-year-old chief executive of Best Buy, says the leading US consumer electronics retailer has been "extraordinarily concerned" about the risks of rapid international expansion.
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Tesco extends Clubcard around the world 12 Apr 2008 The Sunday Times
Tesco is to monitor and record the shopping habits of more than 60 million customers around the world in an unprecedented deal with the "Big Brother" company behind its Clubcard loyalty card scheme.
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Misplacing loyalty 20 Mar 2008 Marketing Week
Turning an occasional shopper into a regular customer is one of the toughest battles in consumer marketing. Outside an elite of favoured brands, fierce competition makes it a struggle to keep customers coming back for more.
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The information superhighway 7 Feb 2008 Marketing Week
When a scarce resource suddenly becomes plentiful, the repercussions can be enormous. Take, for example, the over-supply of cheap-and-easy calories in modern consumer economies and how this phenomenon is, quite literally, changing the shape of wealthy nations' citizens.
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Kroger's secret weapon 27 Nov 2007 CNN Money
dunnhumbyUSA's Simon Hay is seeking to duplicate his firm's success in the U.K. Kroger has taken a page from the book of the U.K.'s largest retailer, and now micro-targets its customers.
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dunnhumbyUSA Reports Rapid Growth 5 Nov 2007 PR Newswire
Company Experiencing 40% Growth Rate & 50% Increase In Office Space At 3rd St. Headquarters CINCINNATI. dunnhumbyUSA, an international leader in customer-centric marketing for leading consumer packaged goods and retail companies, celebrates its fourth year, the Company is...
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Courier names "Fast 55" companies 18 Oct 2007 Cincinnati Business Journal
The fastest-growing companies in the Tri-State will be honored by the Business Courier and presenting sponsor Ulmer & Berne LLP, at a December luncheon.
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Consumer detectives 13 Aug 2007 Cincinnati Business Journal
dunnhumbyUSA knows that people are a series of contradictions. A person might fill a grocery cart with fresh foods and organics but grab a donut and a 500-calorie latte on his way out of the store.
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Tesco Resuscitates Instore TV 8 Aug 2007 World Advertising Research Center
Tesco, the UK's dominant supermarket brand, has enjoyed significantly less success with its instore TV programme than it has with showing a clean pair of heels to Wal-Mart and other rivals.
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100 dunnhumby 14 Mar 2007 Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
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Sunday Times Best Companies to Work For: dunnhumby 11 Mar 2007 The Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
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dunnhumby profits soar on Clubcard 4 Jan 2007 Telegraph - Money
dunnhumby, the marketing firm behind Tesco's Clubcard, saw profits and sales grow by more than 50pc last year. The company, founded by husband and wife team Clive Humby and Edwina Dunn, saw turnover rise 53pc to £61.
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' Greater Cincinnati's Best Places to Work' dunnhumby named 10 Nov 2006 Cincinnati Business Journal
Four companies were named Thursday, from 16 finalists and more than 130 nominated companies, as Greater Cincinnati's best places to work. Receiving their awards before a luncheon audience of nearly 500 at the Northern Kentucky Convention Center were the Castleton Group, Cincinnati Airport Marriott,...
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dunnhumby news stories
dunnhumby hires new VP Business Development to lead continued growth with retail partners 9 Aug 2012
dunnhumby hires new Executive VP to lead global partner business 22 Jun 2012
2012 Great Place To Work UK Awards 25 May 2012
dunnhumby welcomes its fourth cohort of graduates 13 Jun 2011
dunnhumbyUSA ranks No. 1 among mid-sized companies in Greater Cincinnati 28 Jun 2010
dunnhumby welcomes its third cohort of graduates 15 Jun 2010
dunnhumby acquires KSS Retail 4 Jan 2010
dunnhumbyUSA's headquarters moving 7 Aug 2009
Putting the Shopper in your Shopper Marketing Strategy 17 Jun 2009
dunnhumby India welcomes the 2009 graduates!! 15 Jun 2009
IIIT-Hyderabad students vote dunnhumby India among Top 20 most preferred graduate employers 27 Oct 2008
dunnhumby launches global manufacturer practice to drive clients' growth 11 Aug 2008
Simon Hay CEO talk to Biz Radio Network 29 Nov 2007
dunnhumbyusa hires Rider, Spreen, Statzer, and Mckelley for Cincinnati office 14 Sep 2007
dunnhumbyusa hires Beck, Kollner, Kennedy, and Zink for Cincinnati office 31 Aug 2007
Not so much cigarettes and alcohol more a case of soft drinks and mags 16 Feb 2006
Governor of Ohio visits dunnhumby UK office 24 Oct 2005
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