dunnhumby featured in independent analyst report on Retail Planning Providers


Helping retailers and brands compete and thrive in the data-driven economy.

London, UK – February 04, 2020 – dunnhumby, the world’s leading customer data science company is pleased to announce that it has been named as a ‘Large Vendor’ in Forrester’s Now Tech: Retail Planning, Q4 2019 report (released December 24, 2019)

The report provides an overview of 25 Retail Planning Providers, to help application development and delivery (AD&D) professionals in retail understand the value they should expect from a retail planning provider and to select one based on size and functionality. 

The new report suggests that retailers should "...use retail planning solutions to optimize assortments for each market segment and store cluster by segmenting markets and clustering stores with similar patterns of trade; to forecast and shape demand; and to pre-position fulfillment inventory."

The report also highlights the importance of "scalable, integrated, data-driven, continuous planning that modern applications deliver by exploiting embedded AI and machine learning (ML)... Retail planning applications can help retailers create compelling assortments, using multiple streams of data, statistical modeling, and ML to harmonize decisions across channels, across merchant marketing and supply-chain roles.“

"We’re pleased to have been recognised by Forrester for our expertise in retail planning in this industry-leading report," comments David Clements, Head of Retail at dunnhumby. "Our world-leading data and science helps retailers and brands put the customer at the heart of their decision making, so that they can drive sales through a customer-first approach and create sustainable, long-term growth for their business."

The full report on Retail Planning Providers is available to Forrester subscribers or for purchase.


About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

With deep heritage and expertise in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, L’Oréal and Monoprix.

Learn more at www.dunnhumby.com