Tesco and Vauxhall launch new media partnership

• Landmark deal sees Vauxhall branding on Tesco EV charge points
• Partnership supports Vauxhall’s Electric Streets campaign promoting greater access to EV charging
• Tesco Media & Insight platform will support Vauxhall to enhance its advertising through a variety of Tesco channels

22nd February 2024, London | Tesco has joined forces with Vauxhall to deliver a new programme of services provided through the Tesco Media and Insight Platform, powered by dunnhumby.

Through the deal, Tesco Media and Insight Platform will support Vauxhall to refine and better target its advertising to customers interested in electric vehicles, promoting Vauxhall products through channels within the Tesco Media and Insight portfolio, including social, digital, and connected TV, as well as in-store radio and Tesco Magazine.

The deal will also see charge points operated in car parks at Tesco stores Vauxhall-branded, as a further strand to the manufacturer’s Electric Streets campaign.

It will cover a total of 2,700 EV charging bays across 619 Tesco stores nationwide, with 12 months’ free EV charging credit at Tesco stores offered to anyone buying a new Vauxhall electric vehicle.

Vauxhall promotion will also be seen on a total of 619 charging units which have integrated media screens.

Creative and messaging will be adapted each month, ensuring a fresh, multi-channel, multi-sensory approach throughout, and offers from Vauxhall tailored to be relevant to Tesco customers.

Simon Lonsdale, Media Strategy Director at Tesco Media and Insight Platform, explained: “What retail media can offer brands is truly unique and we’re delighted to partner with Vauxhall to help them deliver the right advertising to the right customers in a strategic way.

“Tesco has the largest network of EV charge points of all UK retailers and so it’s a perfect fit to support Vauxhall with their ambition to make electric vehicles more accessible. We look forward to demonstrating how Tesco Media and Insight can help all brands showcase their offerings in new and innovative ways.”

Phil Douglass, Marketing Director, Vauxhall Motors, added: “We see a clear opportunity to harness the power of Tesco’s own channels to convey our messages to audiences across the UK to give consumers confidence.

“We’re committed to electrifying Britain and helping motorists make the switch to electric with confidence. As part of our Electric Streets initiative, we are working to make sustainable electric mobility accessible for all. There is an excellent synergy with our Electric Streets initiative through which we are offering 12 months’ free charging at Tesco stores to all new EV customers.”

Through Electric Streets, Vauxhall aims to improve access to electric vehicle (EV) charging resources across the UK, particularly for those households without off-street parking. The strategy involves collaboration with charge point operators and local councils to accelerate the installation of on-street residential charging nationwide.

For further information about the Tesco Media and Insight Platform, visit Tesco Media and Insight Platform Resources – dunnhumby

Further details about Vauxhall can be found at: www.vauxhall.co.uk.

About Tesco Media and Insight Platform

Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Everything we do is fuelled by the insights generated via over 20 million Clubcard households, a diverse, nationally representative, first-party behavioural dataset. We empower brands with granular insights so they can identify their most important customers and understand what matters to them.

We help serve brands and their media agencies via a unique mix of technology, software, and insight and media products which collectively help provide customers with a more relevant and personalised shopping experience. As the UK’s largest closed-loop Grocery Media & Insight Platform we’re able to connect the dots between advertising exposure and customer behaviour across online and offline touchpoints to help brands take better product, marketing, and commercial decisions and understand the true impact of their investment.

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

About Vauxhall Motors

Vauxhall Motors started making vehicles in the UK in 1903. Today, as the oldest and most familiar of Britain’s automotive manufacturers, its philosophy is to build vehicles that are relevant to all. Vauxhall is one of few mainstream automotive brands to produce vans in Britain at its manufacturing plants in Luton, home of the Vivaro, and Ellesmere Port, the UK’s first EV-only manufacturing plant. Vauxhall has been the UK’s best-selling electric light commercial vehicle manufacturer since 2021, while among its passenger car line-up, the Vauxhall Corsa was the UK’s best-selling new car in 2021.

Vauxhall is part of Stellantis NV, a global leader created for the new era of sustainable mobility as a result of the merger between Groupe PSA and FCA Group in January 2021. Vauxhall is a leader in electrification – as of 2021 it is one of the first manufacturers to offer fully electric versions of all its vans.  From 2024, all Vauxhall cars and vans will be available with a fully electric version. Info: www.vauxhall.co.uk