CR Vanguard

How CR Vanguard worked with dunnhumby to increase sales by 2-5%, creating in-depth customer insights with clean, integrated customer data.

CR Vanguard case study - customer data science and insights led to growth in sales

improvement in report delivery efficiency


like-for-like sales uplift

China Resources Vanguard, also known as CR Vanguard, is one of the largest bricks and mortar grocery retailers in China. It has the largest volume of customer data from domestic physical stores, but also encounters various challenges during the digitalisation process in this ever-changing industry.

Increased competition and the rapid increase in channel options has shown customer loyalty levels have decreased. Customer acquisition costs have increased and it is more difficult to attract new customers, whilst lapse rates also continue to rise.

dunnhumby China JV worked with CR Vanguard to digitalise sales data and embed into dunnhumby Shop platform, while meeting all cybersecurity standards, then training the retailers and manufacturers to access the data and insights to run reports themselves as needed.

It is good to see the data down to customer level, especially for brand switching and cross-shop analysis, giving me a brand-new view of brand analysis.
A senior manager from CR Vanguard

Download the full case study and discover how CR Vanguard:

  • Reduced the time to deliver a report by more than 80%
  • Collaborates more closely with its suppliers
  • Has increased sales by 2-5%, with business decisions based on category-based customer insights
Download case study

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