dunnhumby Czech Republic


Czech Republic

DUNNHUMBY is the world’s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to
drive competitive advantage and sustained growth for clients.

About dunnhumby Czech Republic

dunnhumby was established in the Czech Republic and Slovakia in 2008 to help put the customer at the heart of Tesco’s business decisions — and those of its suppliers. Together, we develop insights based on the shopping behaviour of over two million people across the two Republics every week. dunnhumby Czech Republic enables the companies with which we work, including Henkel, Coca-Cola, Kraft, Unilever and Nestlé, to use this insight to deliver a better shopping experience and more relevant marketing to their customers.

The dunnhumby team has a wealth of international experience ensuring that ranging, pricing, promotions and other retail decisions meet customers’ wants, needs and desires. Customers repay that loyalty with their own, buying one more product, one more time – or put simply – growing clients’ brand value.

dunnhumby Czech Republic, based in Prague, is currently working with a continuously growing client base of over 35 prestigious companies across a large number of categories.





Sharing a floor with the Tesco Marketing team at Tesco’s Czech Republic headquarters in Prague, we collaborate with Tesco and its suppliers to help them fully understand and engage their customers, with the goal of delivering a personalised shopping experience and relevant communications that earn lasting loyalty.

Year established:


Country Head:

Stephen Russell

Number of dunnhumbians:





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