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dunnhumby Retail Media Platform
Designed to support your Retail Media evolution
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For wherever you are in your Retail Media journey
The dunnhumby Retail Media Platform is a unified, omnichannel solution that empowers Retailers and Brands to harness the full potential of their Retail Media business. With an API-driven architecture, the Retail Media Platform is a flexible, modular and scalable solution uniquely designed to support your Retail Media evolution from the ground up.
Effortlessly integrate, unify and automate your retail media operations to help deliver commercial growth, and create exceptional media experiences for your Brands and Agencies.
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A flexible Retail Media Platform built for scale
Designed from the ground up, or ready to meet you where you are today.

Dynamic
Integrations
Effortless integrations with third-party ad servers via an API-driven architecture.

Omnichannel
network
A seamless UI gives brands and agencies full control to book across key media channels.

Centralized and streamlined operations
Automated order systems and intuitive workflows customized for you.

Rapid
deployment
Activate and setup your Retail Media operations within 6–8 weeks.

For Retailers
Comprehensive visibility and control over key business operations.
- Revenue tracking
- Channel, inventory and campaign management
- Consolidated reporting and performance
- Customized user permission configurations
- Brand and agency onboarding
For Advertisers
Manage and monitor campaigns in a single platform with ease.
- Flexible integrations
- Built-in creative templates and review process
- Onsite, Offsite and In-store in one interface
- Captures campaign plan through measurement
- Ad wallet and transaction tracking


Channels and Ad formats

Targeting

Measurement

Workflow/OMS

Buying models

Retailer Analytics
Channels & Ad formats
A comprehensive range of channels providing versatile touchpoints to reach customers at every stage of their journey, through a wide variety of innovative ad formats.
Audience Targeting
Enhance ad precision and boost local and keyword-based reach through first-party audience targeting, store-level geo targeting, contextual targeting and more.
Measurement
Guarantee accurate measurement and improved ROAS with full-funnel & channel-wise attribution.
Workflow/OMS
Automate and streamline all aspects of your retail media operation with a variety of customizable applications, designed to be flexible.
Buying Models
A variety of buying models to accommodate diverse advertising needs.
Retailer Analytics
Optimize strategies, enhance customer engagement and drive profitability through comprehensive retailer analytics.






Our Retail Media Platform offering
- Dynamic integrations
- Partner management
- Account management
- Advertiser operations
- Omnichannel network
- Rapid deployment

The dh Retail Media Platform has effortless integrations with existing third-party ad servers and other essential systems, via API.
Easily expand your platform as your network grows, with new integrations continuously added.

Optimize resources by streamlining manual tasks and manage partners effectively.
- Build customer packages
- Develop Bundles for your advertisers automatically, to maximise your revenue opportunities.
- Effortless reporting
- Consolidate data from multiple sources to deliver reporting to advertising partners with ease.
- Task delegation
- Create self-service capabilities with access permissions for partners to customize the buying experience.

A single source for invoicing and tracking advertiser investment.
- Automated incentive management
- Drive advertiser commitment with automated, trigger-based incentives, and measure incentive usage & program effectiveness.
- Credit line with Invoice Management
- Increase ad spends by extending credit and securing funds through automated invoicing and reminders.
- Comprehensive Financial Reporting
- Promote financial transparency via detailed reports, preventing risks of oversight and mismanagement.

Deliver a centralized platform to manage all aspects of retail media campaigns to improve operations with increased efficiency.
- Full Funnel Analytics & Insights
- Brands can track campaign performance and full funnel analytics with their Spend on Retailer site
- Powerful Campaign Management
- Self-serve and powerful campaign management UI giving full control & media planner to the Brands
- Unified Platform for all Ad Formats & Channels
- Brands can now buy media across different ad formats and ad inventory through Retailer’s self-serve platform
- Wallet, Payments & Invoicing
- Leverage in-built wallet management module for automated & incentive-driven payments and invoicing

A seamless UI for impactful campaign management, giving agencies and brands full control to book omnichannel Retail Media across key media channels, with diversified and innovative ad formats.
- Channels
Comprehensive range of channels providing versatile touchpoints to reach customers at every stage of their journey- Onsite Media
- Offsite Media
- Etc.
- Ad formats
Multiple ad formats available - from the most common formats to other innovative ones- Onsite Media
- Offsite Media
- Etc.

Our rapid deployment ensures smooth and efficient onboarding, enabling retailers to quickly launch, optimize sales, and accelerate revenue generation.
The latest Retail Media insights from our experts around the world
