Cumple con lo que los clientes desean, mejor que nadie
ContáctanosEl Índice de Preferencia del Retail (RPI) es un estudio anual que clasifica a los retailers según las preferencias de miles de compradores desarrollado por dunnhumby con una metodología global, ya implementada en países como Estados Unidos, Canadá, México, Brasil, España, Italia y Colombia. Este estudio combina percepciones y sentimientos de los compradores del canal moderno (factores de conexión emocional) y su percepción sobre el comportamiento de compra que han tenido en cada uno de los canales, para revelar qué retailers han logrado construir la relación más sólida con sus clientes.
En esta nueva edición en Colombia, buscamos identificar y medir el desempeño de los retailers de bienes de consumo del canal moderno a partir de las distintas dimensiones que conforman su propuesta de valor.
El portafolio ampliado de soluciones de insights competitivos de dunnhumby ofrece estrategias que ponen al cliente en el centro para impulsarte sobre la competencia. Potencia la poderosa combinación de datos de la industria del RPI con investigaciones personalizadas, asesoría personalizada de nuestros expertos y plataformas de autoservicio para lograr un crecimiento a largo plazo.
Comprende mejor qué es lo que más importa a tus clientes y diseña estrategias que respondan a sus necesidades únicas.
Identifica con precisión tu posición en el mercado y detecta los factores clave para superar a la competencia.
Mantente por delante de las tendencias del mercado adaptándote proactivamente a las expectativas y necesidades cambiantes de los clientes.
Reúnete con nuestros expertos en la industria del retail para revisar los resultados más recientes del estudio del RPI desde la perspectiva de tu negocio. Comprende mejor tu posición competitiva, identifica lo que realmente resuena con tus clientes y descubre oportunidades para impulsar el crecimiento de tu negocio.
Descubre el porqué detrás de las compras de tus clientes más leales, sin necesidad de estudios de investigación independientes, costosos y que consumen mucho tiempo.
Aprovecha nuestro proceso anual de encuestas del RPI para enriquecer tus datos de lealtad con factores externos clave que influyen en el comportamiento del cliente. Segmenta tu base de clientes y compara el desempeño de tu marca con hasta 15 competidores dentro de tu área geográfica para determinar el rendimiento de marca por segmento frente a la competencia. Da forma estratégica a tus decisiones poniendo al cliente en el centro para transformar compradores ocasionales en clientes leales.
Primary Research para RetailEvalúa y mejora tu posición competitiva a lo largo del tiempo, lo que se traduce en un crecimiento de participación de mercado. Nuestro equipo de investigación diseña encuestas cuantitativas, representativas del alcance geográfico de tu banner, para recopilar percepciones sobre la salud de la marca, comportamientos de compra, datos demográficos y más, con el fin de ayudarte a:
Estos valiosos insights ayudan a guiar una asignación inteligente de recursos donde tengas mayor oportunidad de ganar.
Realiza análisis ilimitados y a medida, y toma decisiones basadas en datos para mejorar la reputación de tu marca con acceso en tiempo real al conjunto de datos más reciente del RPI a través de un panel personalizado.
Ponte en contacto para hablar con uno de nuestros expertos
Contáctanos
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Watch this video to see how retailers have achieved significant success by implementing strategies based on the key findings from the RPI study. Discover real-world examples of improved performance and growth.
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