Primary Research for Retail

Retailers who outshine competitors in customer perception often experience long-term sales growth up to 7 times higher than those who fall behind.

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Empowering your retail strategy with actionable insights

Unlock the potential of consumer insights through our comprehensive primary research suite, meticulously crafted to empower strategic decision-making and foster enduring success. Whether you’re seeking to strengthen your brand, engage with customers, or optimize your retail operations, our team of FMCG (Fast Moving Consumer Goods) retail experts is here to support your needs.

Retailer Brand Tracking & Competitive Positioning

Chart the course for long-term success by understanding your banner’s health and competitive standing. Our comprehensive health tracking illuminates retailer equity and market position, providing invaluable guidance for strategic decision-making.

Shopper Journey Drivers & Barriers Analysis

Engage buyers, mitigate losses, and attract new customers with our in-depth analysis of drivers and barriers impacting consumer behavior. Gain actionable insights to tailor marketing strategies and product offerings for maximum impact.

Loyalty Program Design

Optimize your loyalty programs to drive engagement and retention. Our research delves into consumer preferences and behaviors, enabling you to fine-tune program features and incentives for lasting customer loyalty.

Market Segmentation & Profiling

Craft targeted strategies with need-based segmentations. Identify distinct customer segments and tailor your marketing efforts to meet their unique needs and preferences, maximizing ROI and customer satisfaction.

Category Roles & Levers

Allocate resources strategically by understanding category roles and market levers. Our research helps you prioritize investments and promotional efforts to drive category growth and profitability.

Private Brand Insights

Develop winning brand-tier strategies that resonate with your customers. From tier differentiation to messaging, we provide insights to strengthen your private brand portfolio and drive brand loyalty.

Why choose us

35 Years of Grocery Industry Knowledge: Tap into our wealth of experience in the grocery industry, managing 770M active customers and analyzing $1.24 trillion in retail sales.
Operational Expertise: Benefit from our working knowledge of grocery operations, ensuring that our insights are grounded in practical, real-world experience.
Actionable Insights: Our research delivers actionable insights with a direct impact on your business outcomes, empowering you to drive growth and success.

At the core

Connected

We’re experts connecting primary research data (attitudes and perceptions) with transactions (customer behavior), geolocation data (store choice) and financials (retailer performance) to give you a complete diagnosis.

Context

We spend every part of every day focused on customers, predominately in the grocery & pharmacy sectors.

This in-depth customer understanding allows our teams to spot opportunities and build strategies from the results.

Consultancy

Our experts combine deep knowledge of both retail research and Customer First approaches.

They are best placed to deliver insights and advice in simple business language, based on the right mix of qualitative, quantitative research and data science techniques.

Capabilities

We are supported by, and can link research to, other dunnhumby capabilities such as category management, pricing, customer engagement etc. to truly support your retail or brand strategy.