Gaby Appleton
Chief Product Officer
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Gaby joined dunnhumby’s executive team in 2025 to lead the global product strategy and client-facing services, applying her expertise in digital innovation, strategy and business models, and data-enabled product development.
Gaby has over 20 years working across B2B information solutions, retail and consumer goods. A significant portion of her career was spent at RELX plc, firstly at Elsevier, the science division of RELX, and later at RX, the exhibitions division. At Elsevier she held senior roles in strategy and product development, leading major researcher-focused platforms such as ScienceDirect and Mendeley. At RX, she was global Chief Digital Product Officer, where she guided the development of digital products for the company’s worldwide exhibitions and B2B events business.
Gaby also spent her early career at Procter & Gamble, Sainsbury’s and McKinsey & Co.
Gaby holds a first-class degree in Natural Sciences from Cambridge University.
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