Retail Media: Relatório da Indústria 2022 | Brazil Edition

20 May '22

Em todo o mundo, está acontecendo um “boom” de Retail Media no segmento de varejo. Estima-se que em 2021, os anunciantes aumentaram seus gastos em sites e aplicativos dos varejistas em cerca de 55% na região EMEA e em 38% nos EUA.

A Forrester prevê que, até o final de 2022, o setor global de Retail Media deverá estar avaliado em torno de 50 bilhões de dólares e não há sinal de desaceleração. Porém, o que está por trás desse aumento sem precedentes em Retail Media? Quais são os principais motivadores? Quem são os principais players? Quais canais são os mais inovadores e com maior crescimento?

Baixe nosso informe sobre Retail Media: Relatório da Indústria 2022 para saber mais sobre as redes de mídia que mais crescem no mercado.

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