dunnhumby Retailer Preference Index 2019: Convenience Channel Edition

By Eric Karlson,
9 October '19

The second annual dunnhumby Retailer Preference Index for the Convenience Channel explores the $654.3 billion US convenience market. The study focuses on:

  • What drives customer preference for convenience stores?
  • Which retailers are winning and losing? And why?
  • What can c-store retailers do to improve performance and win more trips?

Existing ranking methods focus primarily on retail growth based on store counts and revenue size, without linking growth to emotional or financial performance. We have a different perspective, one that focuses on the consumer and their emotional connection to the various retailers within the Convenience channel. Our study surveyed nearly 7,000 US consumers to uncover how they think and feel about c-stores, and how they shop them to understand how Customers perceive Quality, Convenience and Price, and how these perceptions affect both the emotional connection and financial performance.

Our goal: to help retailers better understand their customers to deliver a value proposition that aligns with their needs, to earn more trips and drive sustainable growth.

To learn more, download a free copy of the report. If your company is in our report and you'd like your custom retailer profile, contact us.

The retailers included are:

Casey's General Stores
Chevron Food Mart/ Extra Mile
Circle K
Cumberland Farms
Exxon On the Run
Holiday Stationstores
Kum & Go
Kwik Trip/ KwikStar
Meijer Gas Stations
Mobil On the Run
Murphy USA
Royal Farms
Turkey Hill Minit Markets

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