零售媒体 : 2022 年行业状况报告
17 May '22
17 May '22 17 May '22零售媒体正处于着前所未有的投资激增时期。
这种投资增长很大一部分来自于品牌商公司，将来也会由品牌商公司持续贡献。 虽然亚马逊从各种来源吸引广告收入，但大部分零售媒体收入基本上是由品牌商推动的。他们热衷于在消费者的购物过程中尽可能以多样化的方式触达他们。
在亚太地区，新冠疫情对消费者的购物方式产生了颠覆性的和持久的影响。 我们需要探讨的是零售媒体崛起背后的原因是什么？ 主要驱动因素是什么？ 谁是关键角色？ 哪些渠道的增长和创新最大？
下载我们的《零售媒体：2022 年行业现状》亚太版报告，以了解发展最快的品牌和代理商媒体网络。
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