零售媒體： 2022 年產業現況報告
17 May '22
17 May '22 17 May '22零售媒體正處於著前所未有的投資激增時期。
這種投資增長很大一部分來自於品牌商公司，將來也會由品牌商公司持續貢獻。雖然亞馬遜從各種來源吸引廣告收入，但大部分零售媒體收入基本上是由品牌商推動的。他們熱衷於在消費者的購物過程中盡可能以多樣化的方式觸達他們。
在亞太地區，新冠疫情對消費者的購物方式產生了顛覆性的和持久的影響。我們需要探討的是零售媒體崛起背後的原因是什麼？主要驅動因素是什麼？誰是關鍵角色？哪些渠道的增長和創新最大？
下載我們的《零售媒體：2022 年行業現狀》亞太版報告，以了解發展最快的品牌和代理商媒體網絡。
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