dunnhumby Retailer Preference Index 2019: Grocery Edition

dunnhumby Retailer Preference Index 2019: Grocery Edition

9 January 2019

In dunnhumby’s second annual Retailer Preference Index (RPI) study, a comprehensive nationwide study, we re-examine the evolving US grocery landscape to help retailers navigate an increasingly fragmented market where shoppers are, on average, shopping at four grocery stores per month and regularly buying groceries from at least three other channels. The study focuses on the following questions:

  • What drives preference?
  • Who is winning and losing?
  • Why are they winning or losing?
  • What can grocery retailers do to improve preference and performance?

Existing retailer rankings by Consumer Reports or Market Force only use survey data to capture how shoppers feel about the various banners without linking the emotion to financial performance. Others, like Supermarket News, rank banners based on financial metrics but fail to capture how people feel.

Our study is different because it quantifies the preference driver importance based on a combination of a banner’s emotional connection and financial performance. The emotional connection was captured through a 15-minute online survey across 7,000 US households about how customers think and feel about 56 US grocery retailers.  

To learn more, download a free copy of the report. If your banner is in our report and you'd like your custom brief, contact us

The list of banners evaluated, in alphabetical order, include:

Acme
Albertsons
Aldi
Amazon
Big Y Foods
Bi-Lo
BJs Wholesale
Brookshires
Costco
Food City
Food Lion
Food4Less/Foods Co.
Fred Meyer
Frys Food Stores
Giant Eagle
Giant Foods
Hannaford
Harris Teeter
H-E-B
Hy-Vee
Ingles Markets
Jewel-Osco
King Soopers
Kroger
Lidl
Lowes Foods
Market Basket
Meijer
Peapod
Price Chopper
Publix
Raley’s
Ralphs
Safeway
Sam’s Club
Save Mart
Schnucks
Shaws/Star Market
ShopRite
Smart & Final
Smiths
Sprouts Farmers
Market
Stater Bros
Stop & Shop
Supervalu
Target
The Fresh Market
Tops
Trader Joes
Vons
Walmart
Walmart Neighborhood
Wegmans
Weis Markets
WinCo
Winn-Dixie

 

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Strategy Director, dunnhumby North America

Associate Strategy Director, dunnhumby North America

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