How is retail loyalty changing with Covid-19?

Covid-19 has brought unprecedented challenges for grocery retail, with the early stages seeing an increase in customer stockpiling and a shift to online shopping. As the pandemic now enters the transition phase, shoppers are visiting fewer stores less often, but leaving with bigger baskets.

Kylie Gleeson, Managing Director Australia & New Zealand at dunnhumby, speaks to Ticker TV’s Ahron Young about dunnhumby’s Customer Pulse research for the Australian market, and explains how customer data can help CPGs and retailers offer value and build loyalty.

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