Wednesday, August 16 | 1:00 PM ET
A winning framework for improving price perception in a price competitive market
Price is the single most important driver of retailer preference for shoppers. Yet, U.S. shoppers perceive food inflation to be more than double reality and believe grocery stores have profit margins 14x greater than actual. As grocery retailers, you’re under new pressure to deliver great value to your shoppers and to your business, but how do you overcome this perception gap without hurting the bottom line?
Join Brice Hardy, Price & Promotions Consulting Director and Erich Kahner, Head of Competitive Strategy and Insights, Americas at dunnhumby for an exclusive webinar where you’ll hear:
- The latest voice of the consumer thinking on the challenges posed by the current inflationary environment.
- Common traps retailers fall into and how you can avoid them.
- What drives price perception beyond base prices and what you can do about it.
- How one retailer optimized base prices to increase profit while minimizing impact to perception.
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