dunnhumby’s latest Consumer Pulse Survey found that in many markets globally (including the Nordics) shoppers perceive food inflation as two times higher than it actually is. Increasing food prices, coupled with the intense publicity around these, have led to a drastic change in perception. And perception is reality.
Extraordinary inflationary times require an exceptional understanding of, and focus on, how Customer needs and buying habits are undergoing further change. Brands must rethink how consumers consider inflation and use uncommon courage to create Customer First strategies that ensure Customers do not shoulder the full burden. But how?
Join dunnhumby experts Carsten Skog, Head of Nordics and CEO - dunnhumby Norway, and David Ciancio, Global Head of Grocery Retail, as they discuss Customer First strategies and tactics you should be taking during these unique inflationary times.
This webinar took place on 11 May 2022.
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