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Webinar On-Demand | ¿Quién ganará la guerra de precios? La clave está en el cliente
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Webinar presentado el 24/03 por Felipe Carrela (Business development Manager España) acompañado por Sebastian Duque (Director Sur de Europa) y Ubiratan Ibañez (Consulting manager Precios y Promociones Latam).
La guerra de precios no tiene que ver con los precios en sí, sino con la percepción de los clientes, y esto no es un detalle menor.
Es esencial centrarse en la percepción y en los impulsores que influyen en ella, y la única forma de identificar estos impulsores es conocer los hábitos de los clientes, analizar su comportamiento de compra y ser capaz de descubrir los conocimientos adecuados.
Está claro que el precio en sí mismo es una de las palancas disponibles, pero su percepción puede variar y ser diferente según las categorías y los productos que las componen.
La mejor manera de abordarlo es empezar con un análisis exhaustivo de los datos para entender mejor lo que está se pasando.
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