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Webinar On-Demand | L’ascension du Retail Media
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Entre 2020 et 2021, les recettes publicitaires issues du Retail Media français ont augmenté de 42% pour atteindre 640 millions d’euros. Et cette tendance est appelée à se poursuivre.
IAB estime en effet que la valeur de ce marché en Europe va plus que tripler entre 2021 (9 milliards d’euros) et 2026 (29 milliards d’euros), et la France devrait compter pour une part importante de cette croissance.
Face à ce constat, quelle est votre stratégie pour valoriser et monétiser vos audiences et vos espaces publicitaires? Disposez-vous des équipements et des ressources nécessaires pour bénéficier de cette croissance exponentielle ? En quoi le Retail Media répond-il mieux aux attentes des consommateurs d’aujourd’hui ?
Lors de ce live d’une heure (en français) nos experts Julie Jeancolas, Directrice International Solutions Media et Engagement Client et Tanguy Pincemin, Directeur Commercial EMEA chez dunnhumby ont déchiffré les tendances clés à l’origine de la montée en puissance du Retail Media, ainsi que les opportunités et les défis qui en découlent pour les distributeurs et les marques.
Ce webinar a eu lieu le 06 Juillet 2022.
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