Your strategic price and trade promotion forecasting solution for UK Brands
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Revenue Growth Planner has been designed to quickly answer questions your brand has on what price and promotional changes will do to sales and profitability.
Built atop a powerful machine learning model that has been used by retailers worldwide, our fully self-service tool powers more reliable forecasts while increasing the speed and ease of your workflows. Revenue Growth Planner is powered by the years of transactional data from the UK’s largest retailer, representing billions of shopper baskets.
From testing new price-pack architectures, to understanding the impact of changes on brand loyalty or validating the viability of new trading terms, Revenue Growth Planner delivers added confidence to the important decisions you face on price and promotional changes.
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Respond to shifting customer behaviours, anticipate reactions and maintain long-term customer loyalty
Identify the right combination of pricing and promotions to grow profitability
Benefit from an intuitive user interface, with access to all products in a category – including competition
Revenue Growth Planner gives you the ability to act decisively to understand, predict, and respond to shifting customer behaviours – even in these uncertain times.
dunnhumby’s Revenue Growth Planner is the specially developed tool to enhance your price and trade promotion forecasting capabilities for the UK market
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Predict the likely impact of changes to key product dimensions like base pricing and promotional mechanics to your retail volumes, sales and margin.
Rely on accurate scenario forecasts, delivered quickly – benefit from the same demand forecasting model trusted by retailers worldwide.
Develop and enhance your negotiating positions, using forecasts to help determine cost price corridors, rebates and fees.
Learn more about Customer Insights and Customer Engagement
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