Price & Promotions

Price & Promotions

Price & Promotions

Analyse, forecast and execute customer-oriented strategies to overcome competitive pricing threats

WATCH video of youtube Price & Promotions

What is it?

A modular framework of methodologies, promotional tools and leading customer data science. It will help you process, understand, model and act upon all the market drivers influencing the shopper's behaviour around pricing & promotions. It is ideal to assess and optimise cross-category pricing and can help you achieve 1-3% sales growth and 2-5% margin gains.

Model and forecast
promotional pricing
Define a multi-zone
and cross-channel
pricing architecture
Launch P&P
strategies with real
value for shoppers

Identify & mitigate threats with competitive pricing analysis

What questions can it help you answer?

How will customers react if I increase or decrease a product price? Will their price-value perception change?
How can I use historical pricing data to make faster and better decisions? What will the impact on sales and revenue be?
How do I stay competitive without over investing in margin? How can I achieve both retailer and manufacturer goals?

the 6 key elements

This unique suite of operational software, processes, reports and consultancy services is available in six modules to suit different requirements:


1 Review and recommendations on current P&P capability (Strategy, Governance, Insight, Tools, Processes)
2 Promotions & Pricing Analytics to help you understand historical performance and inform future strategic planning
3 Rules Based Pricing (RBP) to create logical pricing at shelf, as well as consistent and clear price policies for customers
4 Every Day Optimisation (EDO) to plan price changes, maximise prices, match competitors and send prices to ERP in real time
5 Promotions Forecasting to help you predict the impact of promotional decisions and their incremental value
6 Promo Planning Workflow to optimise media plans and ad exposure via modelling, process automation & forecasting


Check some of the most inspiring achievements and testimonials from dunnhumby clients.

International grocer and wholesaler

$2B in retail sales. Optimising Price & Promotions strategies for 10 categories helped drive:

4.1% increase in GM$
+1.5% in sales and +.9% in units
$1M estimated financial benefits
Using the dunnhumby PriceStrat tool, we now have the ability to model prices and promotions across customer segments, to make sure we deliver a superior shopping experience.
CIO of large U.S. grocer

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