dunnhumby Germany


dunnhumby Germany

DUNNHUMBY is the world’s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to
drive competitive advantage and sustained growth for clients.

About dunnhumby Germany

Technically, dunnhumby has only been on the ground in Germany since 2014 – but we've been here in spirit since 2009. That's when Sociomantic, the programmatic advertising hub of our business, opened its doors in Berlin with the ambitious goal of making display advertising smarter, easier and more effective for online marketers. Five years – and millions of personalised digital advertisements – later, dunnhumby acquired Sociomantic and combined its cutting-edge digital technology with our unmatched insight on nearly one billion customers to revolutionise the way brands and retailers engage their customers online.

And now that we've made our official entrance, we're excited to bring even more customer science to Germany's top retailers and brands. Backed by 25+ years of experience and expertise, and a literal world of insight, we're uniquely positioned to help our partners understand their customers better than their competitors and use that insight to deliver exceptional experiences that keep customers coming back. It's an approach proven to build customer loyalty and, in turn, long-term growth.

Our customer science experts at dunnhumby Germany, based in Berlin, have a wealth of international experience to ensure that all of your retail decisions – from assortment and ranging to pricing and promotion to personalised communications and beyond – meet customers’ wants and needs. Customers repay that loyalty with their own, buying one more product, one more time or, put simply, growing your brand value.

Contact us today to learn how customer science can help your business in areas such as:

  • Maximise the value of your customer data
  • Monetise your data assets
  • Understand what drives loyalty for your customers
  • Define your channel and format offer
  • Optimise store layout and space
  • Develop and deliver the right multichannel strategy
  • Understand which categories matter most to your business and customers
  • Improve price perception
  • Better collaborate with suppliers
  • Deliver highly targeted direct-to-consumer communications and offers
  • Leverage offline data to optimise digital media





Paul-Lincke-Ufer 39/40
10999 Berlin

Jurgen van Leeuwen
Director, dunnhumby Germany
p: +44 20 8832 9645

From the giant chess board on the main floor to the remnants of the office's industrial past, dunnhumby Berlin is an eclectic space – with an eclectic group of people. A true melting pot of culture, languages and beyond, it's quintessential dunnhumby: DJs, tight rope walkers, hoola hoopers and go kart drivers are just a few of the kinds of people we're lucky enough to call colleagues. We even have a house band, Ofir and the Banners.

If you stop by and don't find us in the office, check one of the amazing eateries nearby. Baraka, Chan, Hamburger Heaven, Yellow Sunshine and Prisma are our go-to lunch spots. We also frequent Kado, a specialty licorice shop that boasts hundreds of different licorice flavours.

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Want to learn more about customer science in Germany? Download our brochure.




Berlin: +49 30 30 87 46 15