Having joined as Chief Executive Officer in May 2017, Guillaume’s role is to help steer dunnhumby during its next phase of growth and global expansion. Before stepping into the CEO role, Guillaume was Vice President of Advertising Solutions at Google, leading product strategy, commercialisation and development for products such as Adwords, GDN, YouTube, and Google+ amongst others. Prior to joining Google in 2006, Guillaume worked at Orange Group and began his career as a Senior Project Manager with Booz Allen Hamilton. He brings significant international transformation experience and a deep understanding of data-led advertising solutions and of analytics and customer insights.
With nearly 20 years’ experience gained in technology solutions, consultancy, and sales & marketing, Guillaume’s successful career in various high-level management roles has shaped him as an integral entrepreneur and business leader, focused on innovation, strategy and large-scale transformations. Despite leading large teams and global initiatives, Guillaume’s passion for delighting customers has persisted; making him the true embodiment of dunnhumby’s values and commitment to our clients. Those around him admire his accessibility and hands-on approach, demonstrated through daily interactions with employees, partners and clients alike, in a continuous effort to support, inspire and guide upstream innovation and strategic thinking.
"Generally, I’m always interested in things that are in constant transformation, and Retail is one of the many industries that is very much affected by all the new developments around data. Working in an industry and an environment that is in constant change where there are a lot of problems to solve, is what really gets me excited."
MBA, General Management Education, INSEAD
As Chief People Officer, Phil is responsible for helping dunnhumby meet its objectives through our brilliant people across the globe. By developing and embedding strategies for inspiring and attracting the very best talent in the marketplace, his focus is ensuring that dunnhumby remains the great place to work it is today. After joining dunnhumby in 2003, Phil worked initially with retail clients at board level to help them create an enterprise-wide customer vision and transformation plan. Then as Operations and Strategic Planning Director he helped to architect the creation of our international Tesco business. Prior to this, Phil spent five years at KPMG Consulting in strategy and business transformation.
With over 25 years’ experience, Phil is an expert in helping companies achieve their goals whilst transitioning through periods of change or growth. He draws on a blend of experience from commercial, consulting and operational roles. At dunnhumby, Phil has worked consistently to develop a strong team culture for success, focusing on organisation design, leadership & talent, change management, corporate-function alignment with business goals and a high performance culture.
"Instil an ownership mentality in every colleague, be as loyal to them as you hope your customers will be to you, continually fine-tune the culture so it aligns with your strategy and goals."
BA (Hons) – Oxford University
MBA with Psychology - University of Bradford Business School
Marc is an expert in international business strategy who has dedicated his career to helping retailers and manufacturers drive sustainable growth through adopting and implementing customer-centric strategies. Since joining dunnhumby in 2007 to work in business development, he oversaw the creation of dunnhumby Canada, and then took on the role of General Manager for dunnhumby France. Currently Marc is responsible for dunnhumby’s retail consulting business across all regions, leading operations, business strategy and client engagements in Europe, EMEA, North America, Asia and Latin America.
With 20 years in the industry and a specialty in business development, Marc has led expansion projects in both emerging and mature markets across the globe, for some of the world’s most sophisticated and respected companies including Tesco, Shoprite, Metro, Casino and Diageo. He played an instrumental role in the expansion and launch of Tesco’s operating model in China, Japan, Turkey, and the US. He was General Manager for two of Diageo’s country business units (France and Poland), and has led strategy development and execution in Asia and Europe for the Diageo’s Global Strategy Team.
"Two key trends I see which will shape how retailers win or lose in the future, are firstly the move to real time analysis (having data available instantly, with immediate insights through machine learning) and secondly the move from descriptive to predictive and prescriptive insights, giving a view of the potential outcome of actions."
MBA, London Business School
As Chief Operating Officer, Mark is responsible for leading dunnhumby’s global innovation, technology, data science, capability & consulting teams and is driven by his passion to deliver a world class experience for clients. Before taking on the COO role, he was Head of dunnhumby’s brand-focused Media function, including Sociomantic and BzzAgent. Mark joined dunnhumby in 1996 as a Senior Director of Analysis and has since worked across the business in both Commercial and Solutions roles, including 5 years in the US where he helped build dunnhumby’s relationship with new retail partners.
With over 20 years’ experience, Mark has always been a strong advocate of the customer and believes that understanding and meeting their needs is pivotal to the success of a retailer. He is passionate about utilising cloud computing, deep machine learning and artificial intelligence, and sophisticated data management, to help dunnhumby develop compelling products and world leading retail consulting expertise to help our clients win.
"With the continuing maturation of cloud computing and advancements in technology, deep machine learning and artificial intelligence really have the true potential for major disruption. The ability to moving beyond opinion and into the facts behind the drivers of sales performance make it a very exciting time to be in retail."
MSc, Operations Management, University of Nottingham
As Global General Counsel, Sarah is responsible for legal and compliance matters across the dunnhumby group. After joining dunnhumby in 2008 she spent two years as Legal Counsel for UK&I before becoming General Counsel in 2010. Sarah also holds the position of Company Secretary for dunnhumby Limited and is Executive Sponsor of dunnhumby’s diversity and inclusion initiative.
Prior to joining dunnhumby, Sarah spent nearly seven years at law firm Slaughter and May, specialising in IT, IP and commercial contracts. She enjoyed working with a broad range of multi-national blue chip clients across all sectors, but moved in-house to “get under the skin” of business and take a more pivotal role in creating business strategy and culture. Sarah has a broad remit in managing risk across the group, with a focus on commercial contracts and privacy issues.
"Privacy and data protection issues are globally endemic and the regulatory regime, especially in Europe, is getting tougher. We have to rise to this challenge as an industry, which means that compliance is in the spotlight as never before. Done well, I believe there is a huge commercial opportunity in this: when we truly put the customer at the heart of our decision making that means we treat their data with the respect it deserves, and use it to provide tangible value back to the consumer."
BSc, Geography, Durham University
PGDL & LPC, College of Law, London
As Chief Financial Officer, Joanne is responsible for dunnhumby’s global finance function across the group. Prior to joining dunnhumby in 2016, Joanne spent 10 years at Tesco PLC and 9 years at KMPG in various roles where she developed a wealth of financial and commercial expertise, in disciplines such as business development and change management focused on value delivery, through to corporate finance, mergers & acquisitions, and commercial leadership. One of Joanne’s key priorities is to drive an inclusive culture in dunnhumby, harnessing great talent across our global business and championing diversity.
With 20 years’ experience across both retail and consultancy arenas, Joanne’s financial leadership skills are firmly focused on driving and managing dunnhumby’s future growth. Known for being a strategic thinker and for her passion to deliver our customer promises, Joanne is deeply involved in driving a number of key company initiatives helping to ensure dunnhumby’s values transpire in every business decision made.
"It is fascinating to witness the evolution of big data and what businesses can potentially achieve with it. The game changing element? The technological developments to support it and make the most out of it. In retail, as in finance and almost any industry, data constitutes the real essence for future growth."
BA, Economics & Politics, Trinity College, Dublin
Phoebe brings with her a wealth of retail, consultancy and brand experience and a fantastic understanding of the complex and rapidly growing Chinese market. Prior to re-joining dunnhumby as Head of China in 2017, leading a major part of our ongoing global growth journey, Phoebe spent three years as Head of China at TCC Global and worked at dunnhumby in Asia Business Development during 2012 and 2014. She has also been with Carrefour, Trust-mart Group China (now Wal-mart), Capri-Sun Beverages and Jollibee Food Corporations.
With 20 years' experience in the retail and FMCG sector, Phoebe has successfully built a strong acumen and track record for growing businesses. During her early years at dunnhumby, Phoebe developed strong relationships with key consultancies, such as the Nomura Group, and partnered with industry institutions like the Japan Retail Association, to break new ground for dunnhumby in Japan. As a result of this joint effort, top tier retail groups such as Co-op and Mitsui are now dunnhumby's respected partners and clients.
"Modern marketing practices and technologies can help retailers do target marketing directly to each individual consumer. For customer science to be successful, retailers must view each customer as unique, and understand how, what and where they like to shop in order to provide a delightful shopping experience."
Master’s Degree, International Marketing, Rutgars University
Master’s Degree, Marketing, Ecole Superieure de Commerce Et de Management - ESCEM
Jose joined dunnhumby in 2008 and currently heads up dunnhumby’s business in North America, with responsibility for leading our growth and expansion journey in this region. Prior to this, Jose held a number of senior roles including Solutions Director in Brazil, working with our retail partners GPA, Raia Drogasil and Marisa and then as Solutions Director for all dunnhumby LATAM partners. Subsequently Jose lead the start-up of Digital Media Services in LATAM by building and taking to market products developed in partnership with the likes of Sociomantic, Facebook and Google. Finally as Managing Director of LATAM & Africa, Jose oversaw an explosion of growth and expansion of dunnhumbys presence to Mexico and Argentina. Before joining dunnhumby Jose worked 5 years in Investment Banking with BPI.
With over 10 years in the industry, Jose brings a wealth of retail, consultancy and brand experience, and a fantastic understanding of the complex retail market. He has been responsible for personalising the experience for thousands of shoppers of major Latin American and African Retailers and FMCGs such as Raia Drogasil, Grupo Exito, Grupo Pão de Açucar, Shoprite, Dia and AB Inbev.
"Customer Science has the power to transform data into action. In a time when customers are increasingly more demanding and hyper-connected, it is crucial to know the customer and make assertive strategic decisions in order to deliver promises at the point of sale (be it physical or online). To succeed, retailers and manufacturers have no choice but to rely on the extensive use of data and business intelligence technology."
Business Management, Alliance Manchester Business School
Since joining dunnhumby in 2004, Matt has led teams across the UK, France and Asia. He started his dunnhumby career as a Client Manager in the UK and relocated to Shanghai in 2008 to set-up dunnhumby’s business in China. In 2010 Matt relocated to Paris, as Commercial Director for three years, before returning to China with his family in 2012 as Managing Director of Asia. In that role he grew dunnhumby’s businesses in Thailand, Malaysia, China, India and South Korea and built a strong relationship with the Tesco International leadership team and CEOs. Most recently Matt led our China business, signing our 20-year big data Joint Venture with CRV, before moving back to the UK to Head of UK & Ireland in July 2017.
Matt is a retailer born and bred - his parents ran a village shop in the Yorkshire Dales. After Cambridge University Matt joined Safeway plc, working in various management roles in stores, category management and marketing. Matt joined dunnhumby in 2004 and worked with large suppliers like Mondelez, Unilever and PepsiCo and then alongside Tesco Commercial where he led the development of retailer tools Category Statistics and Space Optimiser. In France, Matt led dunnhumby’s move into discount retailing, leading the relationship with Franprix and LeaderPrice. Returning to Asia in 2012, Matt became a member of Tesco’s International’s leadership team. In China, as well as signing our long term JV with CRV, he also established dunnhumby’s relationship with e-commerce giant JD.com, and started the manufacturer practice with leading Chinese and International brands including AB Inbev, Yonghui, and ConAgra.
"I strongly believe that everything is better when you put the customer first. My dad did it day in day out in his shop, but then it’s easier when you only have a few hundred customers a week. Dunnhumby data and science capability allows huge international retailers and brands to have the same meaningful relationship with each of their millions of customers. Being customer first is easy to say, but hard to do – that’s why it’s essential to make the data and science easy to act on, and it’s why dunnhumby stands side-by-side with our retailer and brand clients to make it happen."
BA Hons, Natural Sciences, University of Cambridge
Since joining dunnhumby in 2008, James has worked across the business in both local and global roles. He moved to Asia in 2011 to lead dunnhumby Korea, two years later he became Managing Director for dunnhumby Thailand & Malaysia. James now heads up the Asia region, delivering customer-centric strategies across key partners and suppliers to drive business growth. Prior to joining dunnhumby, James held a number of senior marketing roles at Tesco, working across 5 of the 6 core functions within Corporate Marketing, focusing on customer behaviour and the impacts of price, promotions and place.
James has 15 years’ experience in the industry, and has worked closely with some of the biggest retailers and brands worldwide. In 2008, James headed up the dunnhumby UK P&G account; delivering a number of value driving initiatives including the launch of a bespoke tracking solution of ‘discount brands’ and the design of annual media plans for over 20 of their largest brands. During his time in Korea, he was instrumental in helping Tesco and manufacturers launch industry first personalized mobile offers as part of the overall customer strategy, resulting in record sales growth. In Thailand, James led the launch of Connect Media; the countries first customer focused in store media solution, transforming the retail media landscape in Thailand and delivering significant brand, category and total retailer growth.
"Data plays a central role in understanding consumer behaviour and motivations. Today, technologies that allow a more sophisticated approach to targeting and measuring integrated marketing campaigns are in huge demand. As a result, the use of customer data to drive insights, matched by a desire to bring all media elements together to deliver consistent, device-agnostic messaging is what makes Customer Science work. It’s all about creating holistic conversations with costumers."
Business & Marketing, Sheffield Hallam University
CIM Advanced Diploma, Business & Marketing, Sheffield Hallam University
James joined dunnhumby in 1999 and has led different parts of the business in the UK and internationally, working with retailers and suppliers, as well as heading up the development of our global solutions. He spent five years as COO of dunnhumby Italy and dunnhumby France before taking on his current role as Managing Director for dunnhumby in Europe. His extensive experience during his career at dunnhumby combined with expert knowledge of the retail industry, creates value for clients by helping them put the customer at the centre of their decision making.
James has more than 20 years’ experience in the industry, working with clients such as Tesco, Amazon and House of Fraser. As one of the founder members of dunnhumby’s supplier business in the UK, James helped it grow from four clients in 2001 to 50 clients in 2005. He then moved to France to lead the creation of dunnhumby’s third joint venture with Groupe Casino in 2006.
"I believe passionately in an unrelenting focus on the customer and our clients, and that success is best gained through a deep understanding of both. It is only when we achieve this level of understanding, from the insights we see in customer data, that we know what our clients need to do differently for customers and how they can get it done."
University of Southampton
Howard joined dunnhumby in 2013 as Managing Director for Price & Promotions and is responsible for overseeing strategic and product direction, leveraging experience working with some of the largest retailers in Europe, Asia, and the Americas. Having held various senior roles in Buying and Marketing within retailer organisations in the UK, he was able to implement the UK’s first ever price optimisation solution and successfully delivered multi-million pound price investment programmes. Prior to joining dunnhumby, Howard led Price and Promotions, CRM, Customer Insight, Direct & Digital Marketing teams, and most recently, he was the Europe Head of Pricing and Promotions at a specialist pricing software organisation.
For the last 15 years and as a former retailer himself, Howard has been focused on delivering successful Price and Promotions capabilities to and for retailers. He has specialist knowledge in Pricing in a multi-product environment, from 'Where to start?' with Pricing, to Price Monitoring and Management best practice through to Corporate Pricing Strategies. Howard is currently the Chairman of the Retail Pricing Forum (RMAPI - Revenue Management and Pricing International), a UK-based group dedicated to helping retailers improve their price and promotions capabilities. He is a visiting lecturer at both the University of Southampton and Warwick Business School in the UK.
"Many are losing faith on promotions, but I still believe there’s a place for promotions in grocery retailing, helping to drive footfall and growth. It’s the quality of the promotion that counts, and it also comes down to everything in moderation to avoid overdose. In grocery, 40-60% of the lines are on promotion at any one time, so being able to make better decisions in managing those promotions for your most loyal customers is probably the biggest way to make money these days."
Strategic Retailing, University of Oxford – Said Business School
BA, Accountancy, University of Exeter
Dion joined dunnhumby in 2008 to lead the dunnhumby Manufacturing Practice team in the UK. In 2010 he took on the direction of the Tesco UK Commercial team, delivering the first Efficiency and Effectiveness programme to step-change quality and quantity of our team’s work for Tesco. Before stepping into the role of Managing Director for Customer Insights and Category Management, Dion led the overall Tesco UK & Ireland team, implementing a new strategic roadmap to align ourselves better with Tesco’s functions and categories and grow our capabilities in areas such as Price & Promotions and Category Management. Before dunnhumby, Dion held a number of roles in consultancy and FMCG, including 7 years with Mars Confectionery in sales, logistics and business transformation.
With over 25 years’ experience in the retail industry, Dion has developed a passion for driving innovation and sharing best practice. At dunnhumby, he leads a large team of Customer and Category Insights specialists who collaborate closely with clients across markets to understand and transform the customer experience throughout the online and offline shopping trip.
"There's a large volume of data being generated about consumer shopping preferences and trends. The big challenge is to shape and add context to this data, almost like putting puzzle pieces together, in order to see the big picture and understand the shopper journeys. It is key for Category Management professionals to also adapt their category planning processes to fully leverage this influx of data & insight."
PGCE, French & German, University of Oxford