dunnhumby brought customer science to Brazil in 2010, when we established a joint-venture partnership with Pão de Açúcar Group – the country’s leading retailer – to help the company and its suppliers in placing the customer at the centre of their decision-making. Together, we create personalised experiences based on insights gleaned from the shopping behaviour of over eight million customers.

dunnhumby is the world leader in customer science. We work with retailers and brands in 30 countries across the world, earning customer loyalty through personalised shopping experiences. dunnhumby achieved recognition in 1995 after the creation of the Tesco Clubcard, the loyalty card of the Tesco group, the world’s third largest retailer.

Based in São Paulo, dunnhumby Brazil works with more than 20 large companies across various categories, including retail chains Raia Drogasil and Lojas Marisa, GPA, P&G, Unilever, Colgate, Coca-Cola, Diageo and Danone, among others.

dunnhumby analyses the transaction data of nearly one billion customers around the world, amounting to $500 billion dollars in retail sales.

  Offices

São Paulo

Av. Brigadeiro Luis Antônio
3530 – 3º andar
Jardim Paulista
São Paulo - SP
01402-000
Brazil

p: + 55 11 31816339
    + 55 11 31816312

Year established:

2010

Country Head:

Fabio Viegas

Number of dunnhumbians:

76-90