dunnhumby Brazil


dunnhumby Brazil

DUNNHUMBY is the world’s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to
drive competitive advantage and sustained growth for clients.

About dunnhumby Brazil

dunnhumby brought customer science to Brazil in 2010, when we established a joint-venture partnership with Pão de Açúcar Group – the country’s leading retailer – to help the company and its suppliers in placing the customer at the centre of their decision-making. Together, we create personalised experiences based on insights gleaned from the shopping behaviour of over eight million customers.

dunnhumby is the world leader in customer science. We work with retailers and brands in 30 countries across the world, earning customer loyalty through personalised shopping experiences. dunnhumby achieved recognition in 1995 after the creation of the Tesco Clubcard, the loyalty card of the Tesco group, the world’s third largest retailer.

Based in São Paulo, dunnhumby Brazil works with more than 20 large companies across various categories, including retail chains Raia Drogasil and Lojas Marisa, GPA, P&G, Unilever, Colgate, Coca-Cola, Diageo and Danone, among others.

dunnhumby analyses the transaction data of nearly one billion customers around the world, amounting to $500 billion dollars in retail sales.





Located in the central district of São Paulo not far from Paulista Avenue – one of South America’s most notable streets – our office is close to a variety of bars and restaurants. Also nearby is the main office of Grupo Pão de Açucar, our retail partner in Brazil — in fact, it’s right next door.


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Costanza gallo

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São Paulo: +55 11 3181 6310