PIONEERING CUSTOMER DATA SCIENCE FOR RETAILERS & BRANDS
Read the featured case studies below to see the dunnhumby advantage in action.
Becoming Tesco’s second-biggest luxury ice cream brand in 6 months and the UK’s third-largest within 12 months.
Deep understanding of the customer enabled Coop Norge to transition from paper to digital coupons; increasing sales, customer satisfaction & loyalty.
Achieved +7% category sales uplift measured in-store & online and a 4:1 Sales to Cost ratio.
Customer data science & insights led to a projected >1.8% sales uplift in promotional uplift across the category.
11% sales uplift by directly connecting insight & media planning at household level with activation & measurement at scale.
Embedding Customer Data Science in assortment decisions let to 31.9% Energy Drinks category growth & 54% cross-shopping growth.
Informed customer centric decision-making helped to deliver 4.3% sales uplift in 21 weeks for the test and roll out stores.
Achieved 1% growth on LFL sales & 40% average incremental sales, during CRM campaigns.
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