Leader mondial de la data science client dans le secteur de la distribution, dunnhumby utilise ses solutions innovantes basées sur la data science, ses consultants experts et ses 35 ans d'expérience pour accompagner les distributeurs dans l'optimisation de leur chiffre d'affaires et de leur rentabilité, tout en plaçant le client au cœur de leurs décisions.
Télécharger notre brochurePartenaire privilégié de 56 distributeurs dans le monde, dunnhumby est présent dans 29 pays dont la France, où nous opérons depuis 2006.
L’approche stratégique de dunnhumby et son expertise unique en data science client offrent à ses partenaires, qu’ils soient distributeurs ou industriels (tels que Tesco, Walmart, Metro, Crai, Coop, Raia Drogasil, Raley’s, Couche-Tard, Meijer, Pepsico, L’Oréal, Procter & Gamble, etc.), un avantage concurrentiel indéniable dans un environnement de plus en plus omnicanal, digital et en constante évolution.
Notre vision globale des enjeux de la distribution, associée à une approche modulaire, nous permet de répondre à vos besoins métiers : data, connaissance client, CRM et personnalisation, retail media, category management, optimisation des prix et promotions, et monétisation des données auprès des fournisseurs, tout en optimisant vos investissements, en renforçant l’expertise de vos équipes, et en générant de nouvelles sources de revenus pour accroître vos chiffres d’affaires et profits.
dunnhumby accompagne ses clients dans leur quête de nouvelles sources de revenus et de croissance en valorisant leurs données et en développant leur offre de monétisation. Notre rôle consiste à les aider à saisir toutes les opportunités offertes par le retail media omnicanal et la monétisation des insights clients, afin d’optimiser leurs bénéfices et de favoriser une collaboration toujours plus efficace entre distributeurs et industriels.
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Perfectionnez votre stratégie d'assortiment grâce à dunnhumby Assortment, optimisé par l'IA.
Grâce à notre solution intégrant l'intelligence artificielle de pointe, optimisez vos assortiments de produits pour répondre efficacement aux besoins évolutifs de vos clients. dunnhumby Assortment permet aux distributeurs de concevoir des assortiments hautement personnalisés et localisés renforçant ainsi la satisfaction client et stimulant les ventes. Simplifiez la collaboration entre vos équipes, rationalisez vos processus chronophages et exploitez des insights clients approfondis, intégrés à chaque étape de votre processus d'assortiment, pour des décisions plus informées et centrées sur le client.
Pour découvrir comment dunnhumby Assortment peut transformer votre stratégie, téléchargez notre brochure dès maintenant. Découvrez ses fonctionnalités innovantes alimentées par l'IA et optimisez votre gamme de produits.
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Découvrez dunnhumby Sphere, une plateforme de Retail Media tout-en-un centrée sur le client.
Cette plateforme en libre-service invite les distributeurs et les marques à mieux collaborer. Elle permet aux distributeurs d’analyser le véritable impact du Retail Media sur l'expérience client et les ventes, tout en créant un nouveau levier de croissance. Les marques, quant à elles, peuvent planifier, réserver, mesurer et payer leurs campagnes sur l’ensemble des canaux disponibles.
Grâce à dunnhumby Sphere, les marques maximisent leur visibilité auprès d’audiences puissantes basées sur l'IA et communiquent directement avec le consommateur tout au long de son parcours d’achat.
En attendant la sortie de la nouvelle édition de notre baromètre des enseignes préférées des Français en janvier 2025, plongez dans la troisième édition !
Cette étude annuelle est la seule en France à établir un lien direct entre l’attachement émotionnel des clients et les performances commerciales des enseignes. Elle offre un classement des enseignes préférées, fondé sur les dernières recherches en économie comportementale.
Télécharger le rapport
dunnhumby France emploie des experts basés à Paris et dans le monde entier, tous animés par la même ambition : comprendre le client pour lui offrir une expérience d’achat unique, qui le fidélise durablement.
Contactez-nous dès maintenant pour organiser un rendez-vous dans nos bureaux.
40 Rue De Louvre, 75001, Paris, France
Contactez-nous pour élaborer des stratégies gagnantes centrées sur vos clients.
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