dunnhumby Acquires Aptaris Software
We are excited to share that dunnhumby has acquired our strategic partner, Aptaris Software. January 2016 marked the start of our successful partnership. With dunnhumby’s Customer Data Science powering the Aptaris solution, retailers gained access to the only end-to-end promotions management platform in the market. Many North American retailers have implemented the platform and achieved significant results.
Now, bringing the Aptaris team into the dunnhumby fold will give retailers around the world to take advantage of the dunnhumby Enterprise Promotions Management platform, combining our leading customer data science-driven forecasting with Aptaris’ innovative workflow and vendor management. The easy to use, one-stop platform delivers better efficiencies at every stage of promotion management.