Customer Insights & Engagement - Turn Customer understanding into consistently engaging experiences

Customer Insights & Engagement

Turn Customer understanding into consistently engaging experiences

Engage Customers and solve strategic challenges

Turning Customer data into real understanding and responding to it strategically presents many challenges for teams across the retail business. Whether you’re looking to understand Customer behaviour, discover Customer preferences, or establish the most appropriate channel to engage Customers through, Customer Insights & Engagement from dunnhumby can help.

customer insights retail

Customer Insights

To put your Customers at the heart of every decision you make, you need a clear understanding of how they behave and what matters most to them. Customer Insights provides a detailed view of their drivers and behaviours, with Customer segmentations and Customer DNA attribution.

Download Customer Insights brochure

Customer Engagement

Customer Engagement connects and improves every Customer interaction, using Customer First strategies to deliver personalised communications and experiences. We offer a range of services including Customer Loyalty, Lifecycle Marketing and Customer Activation to help you create more compelling Customer experiences.

Download Customer Engagement brochure

customer insights retail
customer insights retail

The impact of understanding Customers

Through this offering, retailers can:

  • Achieve deep Customer understanding across drivers
  • Strengthen business strategies with a Customer First focus
  • Improve commercial performance and hit key targets
  • Create differentiated, personalised Customer experiences across channels

Our Customer Insights & Engagement

Whether through the creation of compelling loyalty strategies, lifecycle marketing, or digital experiences, you can deliver highly personalised experiences that directly help you meet commercial targets.

Demonstrate results

Create and execute strategies that meet Customer expectations and business needs

Differentiate in market

Stand out against the competition with meaningful, memorable Customer interactions

Perfect personalisation

Use Customer data to personalise experiences for impact across every touchpoint

Inform investment

Determine which Customers and channels to invest in to improve sales and ROI

As part of a Customer Strategy programme, dunnhumby will assess your existing capabilities, upgrade your Customer segmentations, identify opportunities for growth, and help you prioritise what matters most for customers to improve business performance.

Build loyalty

Improve Customers experience online and in-store to create happier Customers

Prioritise engagement

From category management to pricing, ensure every decision promotes Customer engagement

Demonstrate excellence

Prove impact – and inspire your organisation – with visible business change

Hit key metrics

From like-for-like sales to market share, deliver superior growth gains to your shareholders

With Customer Insights & Engagement, our clients have achieved

Uplift in Customer retention rates

Like-for-like sales uplift

Increase in Customer engagement levels

Programmes executed across 17+ markets

Customer Stories


Find out how understanding customers through data insights and personalised communications saw a 1% growth in like-for-like sales.


Find out how directly connecting insight and media planning at household level gave Nestlé an 11% sales uplift.

The latest insights from
our experts around the world

Create more compelling, memorable Customer experiences

Learn more about Customer Insights and Customer Engagement

Contact us