Existem muitos pilares que motivam as decisões dos consumidores quando eles fazem suas compras de supermercado. Porém, qual é o mais importante? Qual é a combinação ideal de fatores que atrai esses consumidores? E como atingir essa combinação ideal?
A dunnhumby Brasil trouxe um estudo inédito com 6.800 consumidores que avaliaram os 38 principais varejistas brasileiros. Realizamos também um webinar com nossos especialistas, com obejtivo de entender o que significa o Índice de Preferência do Consumidor, apontar os principais achados e entender porque alguns varejistas prosperam mais que outros.
No webinar: IPCon 2021: Como conquistar a conexão emocional dos consumidores do varejo alimentar, falamos sobre estes e outros desafios que o varejo vem enfrentando para conquistar a preferência dos seus clientes.
O webinar ao vivo aconteceu em 17 de novembro de 2021.
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