dunnhumby's latest Consumer Pulse Survey found that inflation around the world, include the APAC region, is impacting customers and their shopping habits. Food inflation remains a concern and even more significant for retailers is perceived inflation, where many shoppers think that food inflation is even worse than actual figures. And perception is reality.
Extraordinary inflationary times require an exceptional understanding of, and focus on, how Customer needs and buying habits are undergoing further change. Brands must rethink how consumers consider inflation and use uncommon courage to create Customer First strategies that ensure Customers do not shoulder the full burden. But how?
Join dunnhumby experts David Ciancio, Global Head of Grocery Retail and Aditya Mathur, Category and Store Solutions Director- APAC, as they discuss Customer First strategies and tactics you should be taking during these unique inflationary times.
This webinar took place on 24 May 2022.
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