dunnhumby’s latest Consumer Pulse Survey found that in many markets globally shoppers perceive food inflation as two times higher than it actually is. In Latin America, the number is even more drastic, being up to 5 times higher. Increasing food prices, coupled with the intense publicity around these, have led to a drastic change in perception. And perception is reality.
Extraordinary inflationary times require an exceptional understanding of, and focus on, how Customer needs and buying habits are undergoing further change. Brands must rethink how consumers consider inflation and use uncommon courage to create Customer First strategies that ensure Customers do not shoulder the full burden. But how?
Join dunnhumby experts Adriano Araujo; President of dunnhumby Latin America, David Ciancio; Global Head of Grocery Retail, Valeria Melo; Category and Store Solutions Consulting Director and Clara Botero; Business Development Manager for Latin America as they discuss Customer First strategies and tactics you should be taking during these unique inflationary times.
This webinar took place on 12 May 2022.
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