A unique combination of media, science and partnership capabilities to connect retailers and brands to customers as they shop by building tailored media plans powered by Customer Data Science. Suited for brands who want to increase customer engagement and build loyalty by planning and activating advertising more efficiently. Designed for retailers who aim to monetise their owned media more effectively and grow their business while always putting the Customer First.
Our approach to media services starts with our Customer Data Science. This means we can understand and relate to different customer experiences in order to activate campaigns that feel more relevant and personal.
|Data-driven media planning||Measurable retail media||Better customer experience|
|Harness a unique approach to targeting, powered by the world’s first Customer Data Science Platform||Understand the real impact of campaigns by bringing together online and offline customer behaviour and sales||Create consistent experiences for customers by weaving brand stories between media channels|
|Build an optimal media plan for each unique audience||Measure each campaign and compare against a control group for accountable and actionable results||Design relevant and memorable content, taking into consideration how customers interact with each different media and their unique mindsets and motivations|
|Optimise campaigns leveraging data for maximum effect||Benchmark campaigns and use insights to inform future plans||Activate campaigns that consistently deliver industry-leading compliance rates, so your customers will have the chance to see and engage with the whole story|
Actionable insights, measurable results and loyal customers. We have managed media campaigns for over 25 years – building trust with our customers by applying insight to activation.
We provide expertise across all media channels for retailers and brands. We have also invested in a host of new tools to help make those conversations easy, efficient and rewarding for everyone.