dunnhumby Denmark

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. With 30 years of expertise in the retail sector, we provide cutting-edge customer data science solutions and expert consultancy to help our clients increase both revenue and profitability. At the heart of everything we do is a commitment to putting the Customer First, ensuring they remain central to every decision.

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A strategic partner to 46 retailers worldwide, dunnhumby operates in 26 countries, including Denmark, where we were established in 2018 in response to the growing demand for customer insights and data science solutions among retailers and CPGs in Europe.

Our business in Denmark has rapidly grown since, having partnered with the leading FMCG brands in the market, to optimize category performance and brand loyalty. Additionally, our work with our retail partner has expanded to cover Customer First consulting on loyalty, price, promotion and category strategies.

dunnhumby’s strategic approach and unique expertise in Customer Data Science provide undeniable competitive advantages to commercial and industrial partners such as Tesco, Walmart, Carrefour, Metro, CRAI, Coop Norway, Raia Drogasil, Raley’s, Meijer, Pepsico, L’Oréal, and Procter & Gamble in an increasingly digital and evolving environment.

Our global vision of the retail sector's evolution and modular approach allow us to meet all business needs and offer new revenue streams. dunnhumby supports retailers in refining key activities such as data management, customer insights, CRM, offer personalization, category management, price and promotions optimization, data monetization with suppliers, and Retail Media.

Our approach includes targeted consultancy, strengthening team capabilities, and providing cutting-edge technology tools. We guide our clients from defining their objectives to shaping strategy and implementing their projects.

Boutique event on Customer Engagement & Loyalty

20th November 2024, Copenhagen

We are excited to host an upcoming morning seminar in partnership with NexusOne. This event will feature an engaging sessions on "Customer Engagement & Loyalty" and "Retail Media," presented by our industry expert Richard Dawson, Global Head of Loyalty at dunnhumby. This seminar aims to explore strategies for enhancing customer relationships, with a focus on a case study from Tesco that highlights effective loyalty initiatives. Join us for a morning of insightful discussions and networking!

dunnhumby Assortment

Enhance your assortment strategy with dunnhumby Assortment, powered by AI.

With our cutting-edge AI solution, optimize your product assortments to effectively meet your customers' evolving needs. dunnhumby Assortment allows retailers to create highly personalized and localized assortments, enhancing customer satisfaction and driving sales. Simplify collaboration between your teams, streamline time-consuming processes, and leverage deep customer insights integrated into every stage of your assortment process for more informed, customer-centric decisions.

Discover how dunnhumby Assortment can transform your strategy by downloading our brochure now. Explore its innovative AI-powered features and optimize your product range.

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dunnhumby Sphere

Discover dunnhumby Sphere, a comprehensive customer-centric Retail Media platform.

This self-service platform enhances collaboration between retailers and brands, enabling the former to analyse the real impact of Retail Media on customer experience and sales, thereby creating a growth lever. Brands can plan, book, measure, and pay for campaigns across various channels. With dunnhumby Sphere, brands can maximize their visibility to powerful AI-driven audiences and communicate directly with consumers throughout their shopping journey.

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Category Management

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Price & Promotions

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Customer Engagement

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Personalised Offers

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