CONNECT MEDIA – IRELAND

Media
Media
clear

Connect Media

Connecting brands to customers along the shopper journey

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An insight-first approach that supports brands in reaching customers with great marketing. By using our behavioural & attitudinal data we build connected media plans that bring together offline & online customer experiences, resulting in a fluid shopper journey with measurable results.

 

What results can you expect

We have reviewed hundreds of campaigns across all categories – we know what works and can use this knowledge to help build your brand plans and evaluate their success against category benchmarks. Check out some key facts and stats below:

10% Average 
sales uplift
 
1m Customers that we
can target with your
media campaign
€2 Average CPM
 
 
 

How it works

 
1
PLAN Use our customer research, industry expertise, and creativity to develop a customer communications plan that is tailored to the objectives of your brand.
2
ACTIVATE See your campaigns come to life across the full estate of stores, digital platforms and ClubCard channels, supported by a designated activations team.
3
REVIEW Measure the real response of customers to your campaign(s), including new customer conversion, sales uplift (versus control stores), and the number of impressions.
"We worked with dunnhumby to develop an innovative, informative, educational piece of marketing collateral. The team planned and executed the perfect platform to introduce our new recipe, which was a unique value proposition to category. The results were great and we’re looking forward to working with them again."
 Audrey DaffeyHead of Category Development – Mars Ireland
 

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