Store Media

Store Media

Store Media

Engage shoppers and create positive brand sentiment

 
 

What is it

Download Brochure  

Despite the growth in online sales, most Customers complete their shopping in-store. Store Media can help Customers to navigate your stores quickly, explore product ranges, find inspiration for fresh meal ideas and treat themselves to new products and impulse purchases.

dunnhumby’s Store Media proposition provides an end-to-end solution from strategy to activation. It supports and amplifies your seasonal and trade marketing objectives through the combined use of printed point-of-sale, digital signage, sampling and experiential and customer magazines.

 
Help Customers make informed decisions more quickly, and create memorable experiences
 
Identify key Customer groups and tailor Store Media content to support their needs
 
Increase advertising revenues through the application of insight and evaluation
 
Measure the results across Store and other Retail Media channels to optimise campaigns
 

Questions we can help you answer

How do I deliver relevant store experiences that can help create a competitive advantage?
 
How can I encourage increased footfall without having to spend significantly on traditional media? 
 
 
How can I make Store Media relevant and helpful to my Customers? 
 
 
 
How do I make my stores feel more welcoming? 
 
 
 
 
 

Key elements

dunnhumby provides full-service campaign management to plan, create, activate and measure Store Media campaigns. We can:
 

1 Identify customer groups and the optimal stores to activate campaigns
2 Deploy and optimise all Store Media campaigns efficiently across your store estate
3 Ensure relevant Store Media is deployed throughout the store to guide Customers
4 Demonstrate the effect on brand and category sales
5 Draw on years of experience selling and delivering Store Media in major global markets
 

Results you can expect

A leading energy drink case study
dunnhumby’s management of Store Media for a global grocery retailer market, based on 1000+ campaigns for 200+ brands, led to:

  • 9.9% average sales uplift
  • +10% new Customers acquired
  • =21% reactivation of lapsed Customers

What is it

Download Brochure  

Despite the growth of online shopping, the majority of Customers still choose to make their purchases in stores, where they can consider whole product ranges and search for inspiration before making their decisions.

dunnhumby provides an end-to-end solution from insight-driven strategy to design, delivery and evaluation of Store Media. Our extensive Store Media offering - from printed point-of-sale to digital signage and sampling - can help to create consistent, relevant and memorable experiences that lead to sales uplift.

 
Reach new Customers through effective tactical communications
 
Drive sales by highlighting the exact store location of your product range
 
Tailor Store Media campaigns to appeal to the most relevant customers at the right moment
 
Measure results across Store and other Retail Media channels to optimise future activity
 

Questions we can help you answer

How can I build memorable campaigns that encourage positive word-of-mouth?
 
How do I identify the best stores to reach my target Customers most efficiently?  
 
 
How do I use Store Media to encourage Customers to try new products and meal ideas?
 
How can I attribute store sales uplift when using a combination of different media propositions?
 
 

Key elements

dunnhumby provides planning, measurement and experience across global markets to benchmark expectations. Our creative services, full campaign management and compliance reporting deliver accountability and insight to inform future activations.
 

1 Align your band objectives to the retailer’s seasonal event calendar and trade priorities
2 Deploy relevant Store Media across the store with printed point-of-sale, digital signage, sampling and experiential events and localised store radio
3 Identify high-intent audiences and locations using dunnhumby’s Customer Data Science
4 Demonstrate sales uplift with evaluations that identify sales impact
 

Results you can expect

A leading energy drink case study
To support their television advertising, a leading energy drink brand worked with dunnhumby to increase penetration and encourage trial amongst in-store Customers.

  • 2.2M Customers reached
  • 19M store level impressions
  • 7.7% product uplift
  • 3.2% product uplift post period
  • 57% of customers had not purchased previously