South Africa

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

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dunnhumby South Africa

dunnhumby was established in South Africa in 2012 to help retail partner Shoprite better understand its customers and apply those insights to deliver better shopping experiences and more relevant marketing. Collaborating closely with Shoprite and its suppliers, we analyse the shopping behaviour of more than 7.5 million customers to better predict and meet their needs – in- and out-of-store, online and off – all to earn their lasting loyalty. Shoprite is the number one retailer in South Africa and in 2013 its gross revenue reached R92 billion.

The team, based in Cape Town, is currently working with a continuously growing client base of prestigious companies across a large number of categories, including Unilever, P&G, Colgate, Coca-Cola and Kimberly Clark.

Office locations

Our South African team is headquartered in Brackenfell, a small Afrikaans-speaking suburb just a short drive from the amazing culture, cuisine and climate of Cape Town's ocean-side city centre. Sharing a space with our retail partner Shoprite, we’re fully integrated in their day-to-day and well-positioned to ensure customers are always at the heart of their decision making.

When we're not in the office, you might find us conquering nearby Devil's Peak, enjoying some biltong (South Africa’s famous dried, salted meat) or just taking in the breath-taking sights and history of this truly global city.

  • Year established: 2012
  • Number of dunnhumbians: <21

Building 8 c/o Shoprite Cnr William Dabbs & Old Paarl Rd, Brackenfell 7561, South Africa

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+2721 980 4495


You can find our dunnhumby Gauteng team in a brand new office space in the growing business hub Midrand. Central to both Johannesburg and Pretoria as well as right along side the Mall of Africa, where you can often find the team doing store walks in one of the Checkers new generation stores. A perfect space to brain storm, crunch numbers or generate ideas over a great cup of coffee.

Office 129, Ground & 1st Floor, Gateway West, Waterfall City Allandale Road, Midrand Johannesburg, South Africa

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+2710 009 5381


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