Contrary to popular belief, clients tell us you can have too much data. Combining multiple sources is an inexact science that can be time consuming and costly too. dunnhumby Beyond, our newest solution enables brands and retailers across the UK to make the toughest decisions by providing joined-up insights using the power of data from over 100k shoppers who have downloaded our HuYu app. HuYu users opt in to sharing various data in return for rewards and so build our connected consumer panel.
The robust Beyond data set is based on actual rather than claimed shopping behaviour. We are constantly enriching it with lifestyles, attitudes, online behaviour and there’s much more to come. Our rich data science heritage elevates insights for precision research, using proprietary segmentations to help you make sense of the most complex data. Advanced predictive modelling and machine learning are then layered on top of this to supercharge your shopper understanding.
Beyond removes the difficulty in bringing together lots of different data sets to get to actionable insights. We worked with Beyond to interrogate behavioural tracking data and combined this with surveys, allowing us to understand what shoppers were doing, and also thinking. There aren’t many other solutions on the market that bring together lots of different digital data sources to provide a more holistic view of consumers and shoppers.
EBusiness & Commercial Insight Lead at Nestle UK&I